Sofwave Appoints Larry Laber as Executive VP of Sales
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Sofwave Appointment Strengthens North American Sales Strategy
Sofwave Medical Ltd (TASE: SOFW) is excited to announce the appointment of Larry Laber as the Executive Vice President of North American Sales. His extensive experience, spanning over two decades in the aesthetic energy-based medical device industry, positions him perfectly to lead the company's sales efforts in a rapidly evolving market.
Leadership Experience in Aesthetic Energy Devices
As a seasoned professional, Mr. Laber has a strong track record of success in the industry. Louis Scafuri, the Chief Executive Officer of Sofwave, expressed his enthusiasm about Mr. Laber joining the team, emphasizing his proven ability to drive revenue growth and expand market share in competitive environments.
Strategic Vision for Growth
Mr. Laber shared his excitement, stating how honored he feels to be part of Sofwave during this significant growth phase. He has closely followed the company's journey as it disrupted the U.S. energy-based medical aesthetics landscape since receiving FDA approval. His leadership will be pivotal in reinforcing the company's market presence, particularly with the introduction of innovative solutions.
Innovative Solutions in Aesthetic Medicine
Among the products leading this innovation is the Sofwave Plus Pure Impact system, which integrates non-invasive muscle toning technology. This new offering enhances the existing capabilities of the Sofwave console, which already addresses skin laxity and tone in patients.
Previous Success at Lutronic
Prior to his role at Sofwave, Larry Laber served as Chief Commercial Officer at Lutronic. His efforts in that position contributed significantly to the company becoming one of the fastest-growing aesthetic laser manufacturers in recent years, a testament to his leadership and strategic insight.
Commitment to Excellence
With a B.A. in Communications from California State University, Northridge, Larry Laber is dedicated to fostering dynamic teams that consistently achieve high performance. His reputation in the aesthetic medical device sector underscores his capabilities as a senior commercial leader committed to driving excellence and innovation.
About Sofwave Medical Ltd
Sofwave Medical Ltd, an emerging leader in energy-based non-invasive aesthetic solutions, utilizes its proprietary SUPERB™ (Synchronous Ultrasound Parallel Beam) technology to enhance patient outcomes. Supported by FDA clearances, their devices target facial wrinkles, lifting of eyebrows, and acne scars. Additionally, the new Pure Impact™ module utilizes EMS technology and is aimed at muscle toning, showcasing the company’s pioneering approach to enhancing both safety and efficacy in aesthetic treatments.
Frequently Asked Questions
What is the significance of Larry Laber’s appointment at Sofwave?
Larry Laber’s appointment as Executive VP of North American Sales is pivotal for enhancing Sofwave’s sales strategy and market expansion efforts.
What products are offered by Sofwave Medical?
Sofwave Medical offers innovative devices for aesthetic treatments, including the Sofwave console for skin tightening and the Pure Impact™ module for muscle toning.
What experience does Larry Laber bring to Sofwave?
With over 20 years in aesthetic medical device sales, including a successful tenure at Lutronic, Larry brings valuable industry expertise to his new role.
How does Sofwave’s technology work?
Sofwave’s technology employs ultrasound parallel beam technology to effectively tighten and rejuvenate the skin, promoting a smoother and more youthful appearance.
Who can I contact for more information about Sofwave?
For more details about Sofwave Medical Ltd, inquiries can be directed to Info@sofwave.com.
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