Skydeo Expands Marketing Capabilities with New Partnership

Skydeo Integrates AnalyticsIQ for Enhanced Audience Management

Skydeo, a leader in predictive audience data, has announced an exciting partnership with AnalyticsIQ. This collaboration is designed to enhance the capabilities of Skydeo Audience Manager (SAM) by integrating AnalyticsIQ's comprehensive consumer data and behavioral insights. This strategic move aims to empower marketers by providing them with enriched predictive audience segments that can drive more impactful marketing campaigns.

The partnership focuses on merging the powerful data intelligence of AnalyticsIQ with Skydeo's advanced marketing technology, aiming to achieve unprecedented levels of targeting accuracy. With this collaboration, marketers can expect more effective engagement with their target audiences, as they will have access to a wide range of valuable consumer insights.

Unlocking Insights for Marketers

Through this integration, SAM users will gain unprecedented access to a vast array of consumer insights, including lifestyle preferences, financial behaviors, and psychographic indicators. Such actionable insights allow marketers to optimize their campaigns across various platforms such as social media, mobile, connected TV (CTV), and demand-side platforms (DSP), fostering hyper-personalized experiences that resonate deeply with their audiences.

Enhancing Targeting and Campaign Success

Mike Ford, the CEO of Skydeo, expressed enthusiasm about this partnership, stating, "AnalyticsIQ and Skydeo's collaboration has been in the works for years, aiming to combine high-quality audiences with deterministic mobile data at scale. The inclusion of AnalyticsIQ-branded segments in our Audience Manager offers brands the desired selection along with expedited distribution across programmatic, paid social, and video platforms." This sentiment underscores the commitment to providing marketers with robust tools for effective audience targeting.

Future Ready Marketing Solutions

Anna Brantley, Chief Revenue Officer at AnalyticsIQ, noted the strategic alignment of both companies, emphasizing the shared goal of empowering marketers with actionable data. She remarked, "By integrating our data into Skydeo SAM, we’re equipping marketers with the tools they need to truly understand their audiences and craft engaging campaigns. This partnership signifies the future of data-driven marketing," highlighting the importance of collaboration in modern marketing strategies.

Transforming Audience Management with Data

The integration of AnalyticsIQ's proprietary data is set to augment Skydeo’s SAM platform, which is already considered a game-changer in predictive audience management. With access to over 30,000 audience segments created from 1.4 trillion data points, Skydeo enables marketers to make more informed and agile decisions. The platform's multi-channel activation capabilities and built-in collaboration tools simplify the campaign execution process, ensuring that marketers can effectively optimize their strategies across every touchpoint available.

This partnership supports marketers as they navigate a competitive advertising landscape, allowing them to leverage Skydeo's predictive analytics alongside AnalyticsIQ's data expertise. As a result, SAM users can minimize wasted advertising spend, enhance targeting accuracy, and cultivate personalized campaigns that foster authentic engagement and improve return on investment (ROI).

About Skydeo and AnalyticsIQ

Skydeo stands as a premier provider of predictive data segments, enabling over 6,000 marketing teams to fuel successful campaigns. The Skydeo Audience Manager (SAM) eliminates guesswork by providing instant access to more than 30,000 audience segments, blending insights from 1.4 trillion data points across over 320 million individuals. This robust platform supports collaboration and multi-platform activation across various channels, all streamlined in a single user-friendly interface.

AnalyticsIQ, recognized as the leading creator of people-based marketing data, is committed to improving marketing outcomes by blending cognitive psychology with data science. Its offerings include PeopleCore consumer data and BusinessCore B2B data, designed to empower organizations to gain a deeper understanding of their audiences and make data-informed decisions that enhance marketing effectiveness.

Frequently Asked Questions

What does the partnership between Skydeo and AnalyticsIQ entail?

The partnership integrates AnalyticsIQ's data into Skydeo Audience Manager, offering marketers enriched insights for targeted advertising.

How does Skydeo's Audience Manager benefit marketers?

Skydeo's SAM provides access to over 30,000 audience segments derived from extensive data points, enabling smarter campaign decisions and personalization.

What are the key features of Skydeo's platform?

The platform offers multi-channel activation, collaboration tools, and predictive analytics that streamline campaign execution and improve targeting efficacy.

Why is data integration important for marketing?

Data integration enhances targeting accuracy, reduces wasteful ad spending, and allows for personalized marketing strategies that resonate with audiences.

How can marketers leverage AnalyticsIQ's insights?

Marketers can utilize AnalyticsIQ's consumer and behavioral data to understand their audiences on a deeper level, leading to more engaging campaigns.

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