Scientific Games Expands Partnership with New Mexico Lottery
Scientific Games Partners with New Mexico Lottery
Scientific Games has been chosen as the full-line provider for the New Mexico Lottery, marking a significant milestone with a new 10-year contract. This agreement will enhance gaming systems technology and broaden the existing Scratchers partnership through the Scientific Games Enhanced Partnership (SGEP) program.
Strategic Enhancements to Lottery Operations
As part of this innovative collaboration, Scientific Games will implement an integrated technology solution aimed at optimizing the entire lottery operation. The tools and systems provided will support increased performance and lead to greater funding for scholarships aiding students in New Mexico.
CEO's Vision for the Future
David Barden, the CEO of the New Mexico Lottery, expressed enthusiasm about partnering with Scientific Games, emphasizing that their experience and commitment to innovation are crucial for achieving exceptional results in lottery operations.
Advanced Technology Meeting Lottery Needs
Scientific Games will equip the New Mexico Lottery with its sophisticated Momentum ecosystem, which includes cutting-edge systems such as the AEGIS central gaming system, the SciTrak instant game system, and the Infuse business intelligence platform. Additionally, their WAVE X point-of-sale terminals and PlayCentral self-service machines will enhance player engagement at over 1,000 retail locations.
Commitment to Responsible Gaming
John Schulz, the President of Americas & Global Instant Products at Scientific Games, reiterated the company's commitment to responsible growth. Having worked with the New Mexico Lottery on their instant games for several years, Schulz is eager to leverage this expanded role to improve performance across the board.
Data-Driven Game Management and Collaboration
The SGEP program will provide comprehensive Scratchers portfolio management along with vital support services, including data analytics, logistics, retail sales strategies, and marketing initiatives. This program has shown remarkable success, delivering improved performance for numerous lottery partners in recent fiscal years.
Utilizing Popular Licensed Brands
Scientific Games is set to introduce popular licensed game properties like GAME OF THRONES and LOTERIA as part of their offerings. This strategic move aims to boost player interest and enhance the overall lottery experience.
Global Leader in Lottery Products
With a presence in 150 government-regulated lotteries across 50 countries, Scientific Games stands as a leader in the creation and management of lottery games. The company has executed approximately 40 lottery systems projects since 2017, showcasing their capability and experience in the sector.
About Scientific Games
Scientific Games is renowned for its innovative retail and digital solutions, technology, and analytics that elevate lottery and sports betting programs. Their focus on performance and responsible practices has solidified their reputation as industry pioneers. The company continuously innovates to drive the next phase of growth in gaming.
Frequently Asked Questions
What is the main goal of the partnership between Scientific Games and the New Mexico Lottery?
The partnership aims to optimize lottery operations using advanced technology solutions, ultimately enhancing performance and generating more funds for student scholarships.
What technology will Scientific Games provide to the New Mexico Lottery?
Scientific Games will provide the Momentum ecosystem, including AEGIS central gaming system, SciTrak instant game system, Infuse business intelligence platform, WAVE X terminals, and PlayCentral self-service machines.
How will the new systems impact player engagement?
The new systems are designed to enhance player engagement by providing a smoother and more interactive gaming experience across retail locations.
What are some popular licensed brands that will be featured?
Licensed properties such as GAME OF THRONES and LOTERIA will be featured, enhancing game variety and player interest.
What is the significance of the SGEP program?
The SGEP program will provide strategic planning and support across multiple facets of lottery operations, helping to improve game management and overall performance.
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