Ryan DeLuca Joins SuperX Board: A New Era for Fitness

Author: Logan Wright Updated: 04-08-2025 05:39 AM

Ryan DeLuca Appointed to SuperX Board of Advisors

SuperX, a prominent name in pop culture-inspired fitness gear, has great news to share! The company announces the addition of Ryan DeLuca, the brilliant mind behind Bodybuilding.com and Black Box VR, to its Board of Advisors.

DeLuca's Visionary Impact on Fitness

Ryan DeLuca is hailed as a transformative force in the fitness industry. He didn't stop at merely building a successful platform; he created a movement that reshaped fitness culture. With Bodybuilding.com, DeLuca implemented features such as BodySpace, which provided vast access to free fitness education. This approach cultivated a community spirit while revolutionizing how fitness enthusiasts interact and achieve their goals. Bodybuilding.com grew to be the largest online supplement retailer, raking in over $500 million in annual revenue and serving millions of customers worldwide.

Words from SuperX's Leadership

Austin Gayne, Founder and CEO of SuperX, expressed his confidence in DeLuca’s capabilities, stating, "Ryan is a disruptor and innovator. He revolutionized fitness with Bodybuilding.com and continues that legacy with Black Box VR. SuperX, as a bold and innovative company, is committed to delivering real value in a market filled with imitation products. Having Ryan on board strengthens our commitment to helping consumers Be Extraordinary."

Expanding the SuperX Brand

Initially focusing on superhero-themed activewear, SuperX has officially partnered with iconic franchises such as Marvel, Star Wars, and Disney, effectively transitioning into a broader collaborative fitness brand. This evolution allows fans of pop culture — including superheroes, anime characters, and professional athletes — to express their passion for these beloved icons through fitness attire.

DeLuca's Strategic Role

Ryan DeLuca’s newly appointed position on the board will center on guiding SuperX’s growth strategy, enhancing customer experiences, and optimizing digital content. By leveraging his substantial experience with Bodybuilding.com and his innovative approach to virtual reality in exercise, DeLuca aims to help SuperX flourish in the fitness landscape.

Navigating a New Chapter for SuperX

As SuperX enters this exciting phase, the company aspires to shift from an underdog to a mainstream success. It plans to explore adventurous and untapped markets, while remaining committed to the foundational values of outstanding customer experience and authenticity, which made Bodybuilding.com a resounding success.

About SuperX

SuperX leads the field of pop culture-infused fitness gear, collaborating with major franchises like Marvel, DC Comics, Hasbro, and more. This commitment allows fitness enthusiasts to proudly showcase their favorite characters and brands, embodying the spirit of extraordinary living.

Frequently Asked Questions

Who is Ryan DeLuca?

Ryan DeLuca is the founder of Bodybuilding.com and Black Box VR, recognized for his transformative contributions to the fitness industry.

What role will DeLuca have at SuperX?

DeLuca will serve on the Board of Advisors, guiding strategic insights for SuperX's growth and customer experience.

How is SuperX evolving its brand?

SuperX is expanding into collaborations with major franchises, merging fitness with popular culture to appeal to a diverse audience.

What is the vision of SuperX?

SuperX aims to help customers live extraordinary lives by offering unique, pop culture-driven fitness gear that inspires and motivates.

What makes SuperX different from other fitness brands?

SuperX distinguishes itself by blending fitness with pop culture, providing customers with not just gear, but a way to express their passions through their workout attire.

About The Author

Dedicated Author and financial expert Logan Wright here, 29 years old. After earning an economics degree, I spent a number of years working in different financial industries. My great passion is enabling everyone, from any background or experience level, to understand and be literate in financial matters.

My books and writings are centered on simplifying difficult financial ideas into doable, understandable guidance. Whether it's retirement planning, investing, or budgeting, I want to arm readers with the information they need to make wise financial choices and realize their financial objectives.

Apart from writing, I also frequently post to financial blogs and organize webinars and workshops targeted at enlightening participants about personal finance. Always, my strategy is to offer concise, doable advice that can truly improve people's lives.

Away from work, I like to read, travel, and sample new foods. My goal is to infuse everything I do with the balance that I think is essential to both financial and personal well-being. By my profession, I want to encourage and enable people to confidently and clearly take charge of their financial futures.

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