Rise Baking Company Announces Strategic Acquisition Deal

Rise Baking Company Expands Horizons with New Acquisition

In a strategic move to enhance its operations and broaden its customer base, Rise Baking Company has announced its acquisition by the renowned investment firms, Platinum Equity and Butterfly. This partnership is expected to significantly boost Rise's capabilities as it strives to serve its clients as a total bakery partner, reflecting the company’s dedication to quality and customer service.

Understanding Rise Baking Company

Founded in 2013, Rise Baking Company quickly emerged as a key player in the bakery industry, specializing in a diverse range of baked goods. With an extensive product line that includes cookies, pies, cakes, and muffins, the company caters to retail bakeries, foodservice operators, and distributors across North America. Led by its dynamic CEO, Brian Zellmer, Rise continues to focus on innovation and quality in every product.

The Leadership Vision

CEO Brian Zellmer articulated the company's vision, stating, "We have built this company into one of the leading bakery platforms in North America thanks to the contributions of our incredible team and support from Olympus." This sentiment echoes the strong foundation Rise has established, which will only further benefit from the expertise of its new partners.

Strategic Growth Through Acquisitions

Rise Baking Company has a history of enhancing its offerings through strategic acquisitions. Recently, the company completed its tenth acquisition by bringing Table Talk Pies into its fold, a move that solidifies its position in the market and expands its product portfolio further. Brands like Brill and Best Maid are now part of Rise's esteemed collection, demonstrating the company’s commitment to providing high-quality bakery solutions.

Adding Value Through Partnership

Both Platinum Equity and Butterfly are respected names within the investment community, and their involvement is seen as a vital boost for Rise Baking Company. Platinum Equity’s Co-President Jacob Kotzubei praised the company's creative talent and market understanding, projecting that the partnership will enable Rise to offer even greater value to its customers. He noted, "The team's creative spirit, deep understanding of market trends, and hands-on, in-store expertise provides its customers tremendous value." This essential collaboration will empower Rise to enhance its operational capabilities and expand its market reach.

Looking Ahead: Plans for Expansion

As the acquisition process unfolds, Rise Baking Company anticipates a promising future. The transaction, which is expected to close in the fourth quarter of 2024, will pave the way for increased growth opportunities. According to Butterfly Co-Founder and Co-CEO Adam Waglay, their focus on strategic operations will greatly benefit Rise as they integrate into the company. He stated, “We are honored to partner with the Rise team to support their expansion both organically and through strategic acquisitions.”

Financial Aspects and Advisory Support

Although the financial details of the acquisition remain undisclosed, Rise has been diligent in securing strong advisory support for this transition. Leading financial firms, including Morgan Stanley and Harris Williams, have been instrumental in guiding the company through this pivotal moment. The backing from reputable financial entities underscores the confidence in Rise's business model and future potential.

The Heart of Rise Baking Company

At the core of Rise Baking Company's operations is its dedication to customer service and product innovation. Based in Minneapolis, the company has cultivated a workforce that genuinely believes, "our finest ingredient is our people." This culture has allowed Rise to excel in product quality and customer satisfaction, making it a trusted partner for many businesses in the baking sector. To learn more about their extensive offerings, the community is encouraged to explore Rise Baking Company's website.

Frequently Asked Questions

What is the significance of Rise Baking Company’s acquisition?

The acquisition will enhance Rise's capabilities and commitment to serving customers as a total bakery partner.

Who are the new partners of Rise Baking Company?

Rise has partnered with Platinum Equity and Butterfly, both esteemed investment firms.

What products does Rise Baking Company offer?

Rise offers a wide range of baked goods, including cookies, pies, cakes, and muffins.

When is the acquisition expected to finalize?

The transaction is anticipated to conclude in the fourth quarter of 2024.

How has Rise evolved since its founding?

Since 2013, Rise has grown through strategic acquisitions, building a robust portfolio of trusted brands in the bakery industry.

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