Richard Willis Takes the Lead at Aftermarket Performance Group
Richard Willis Appointed CEO of Aftermarket Performance Group
Aftermarket Performance Group (“APG”) has chosen Richard Willis as its Chief Executive Officer, marking a pivotal moment for the company. This leadership change comes with the support of new financial backers. His appointment signifies APG's commitment to enhancing its position in the performance automotive aftermarket sector.
About Aftermarket Performance Group
APG specializes in being a vertically integrated distributor, e-tailer, and manufacturer of performance automotive aftermarket components. The company caters to enthusiasts and serves various segments including 4x4/off-road and compact performance vehicles. With Richard in charge, APG aims to sustain its reputation as a premier service provider dedicated to heightening customer experience.
The Vision for Growth
Willis’s leadership journey spans over two decades, having successfully steered numerous companies towards achieving substantial growth. His extensive background encompasses a range of industries including retail and e-commerce, where he consistently drove sales through operational excellence. This experience makes him exceptionally qualified to lead APG into its next chapter.
Focus on Innovation
Upon his appointment, Richard expressed enthusiasm about APG’s potential, emphasizing a commitment to continuous improvement and innovation. He believes the company is poised for remarkable growth, stating that the team will work diligently to enhance every aspect of their operations.
Upcoming SEMA Show Participation
APG is gearing up to showcase its latest products at the SEMA Show this November, a significant event in the automotive industry. Attendees can visit APG at booth 59173, where new offerings will be available for wholesale and e-commerce. The company aims to foster new vendor relationships and strengthen existing partnerships during this occasion.
Company’s Commitment to Enthusiasts
With a new leader at the helm, APG reaffirms its dedication to its customers. The company was built by enthusiasts, for enthusiasts, and this ethos remains central to its operations. By focusing on exceptional service and quality products, APG is positioned to continue thriving in a competitive market.
Frequently Asked Questions
Who is the newly appointed CEO of Aftermarket Performance Group?
Richard Willis has been appointed as the CEO of Aftermarket Performance Group.
What is Aftermarket Performance Group?
APG is a distributor, e-tailer, and manufacturer specializing in performance automotive aftermarket parts.
What industry event is APG participating in?
APG will participate in the SEMA Show, scheduled to take place in November.
What will APG showcase at the SEMA Show?
APG will showcase its new products and offerings related to wholesale and e-commerce.
What is the company’s mission?
APG is dedicated to serving automotive enthusiasts by providing exceptional service and quality performance parts.
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