Pure Barre Expands Internationally with Mexico Locations
Pure Barre Expands Internationally with Mexico Locations
Pure Barre, recognized as the largest barre fitness brand, is excited to announce its expansion into the Mexican market. The first studio is expected to open its doors in Mexico City in the first quarter of 2025. This strategic move signifies Pure Barre’s second international location beyond North America, following an anticipated debut in Japan later this year.
The Driving Forces Behind the Expansion
This expansion is made possible through a Master Franchise Agreement led by a successful team who are already operating other fitness brands like StretchLab and Rumble in Mexico. Bob Kaufman, the President of International at Xponential Fitness, which owns Pure Barre, expressed his enthusiasm for this new venture, highlighting Mexico as a rapidly emerging market for boutique fitness. He noted, “We believe Pure Barre’s innovative approach and leading offerings will resonate well in this region.”
Leadership Behind the Launch
A key figure in this venture is Enrique Lopez, the General Director of Boutique X Fitness Studios. With extensive experience in the fitness industry and previous roles at Les Mills Mexico and Kinezis Mexico, Lopez is poised to lead the charge for Pure Barre in Mexico. He stated, “Pure Barre is one of the most popular boutique fitness concepts in the U.S., and we cannot wait to bring this incredible leading brand and workout to Mexico, continuing the diversification of our high-end portfolio of brands.”
Innovative Class Formats to Engage Members
As a leader in barre workouts, Pure Barre continuously prioritizes innovation. Over the past year, the brand has introduced two new class formats aimed at diverse fitness needs. The first, Pure Barre Define, focuses on incorporating heavier weights for a more intense workout than traditional barre. The second format, Pure Barre Align, emphasizes recovery and flexibility, meeting the growing consumer demand for diverse training approaches.
Community Engagement and Participation
Pure Barre is also known for creating engaging member experiences, such as its annual seasonal challenges. Currently, the company is running its 6th annual Fall Fit Challenge, encouraging participation from tens of thousands of members across over 630 locations. These community-focused initiatives not only promote fitness but also foster a sense of belonging among members.
About Pure Barre and Xponential Fitness
Founded in 2001, Pure Barre is recognized as the largest barre fitness brand, offering a variety of effective, low-impact workouts suitable for all fitness levels. With five signature class formats, Pure Barre’s instructors undergo specialized training to keep classes fresh and exciting. The brand has consistently been ranked on Entrepreneur Magazine’s Franchise 500 list and has received accolades as one of the fastest-growing franchises. Pure Barre operates under the umbrella of Xponential Fitness, Inc., which is also a leading global franchisor in the boutique fitness industry.
Xponential Fitness, Inc. (NYSE: XPOF) operates a diversified platform of nine unique health and wellness brands that span various fitness verticals including Pilates, indoor cycling, barre, yoga, and more. The company’s mission focuses on making health and wellness accessible to all individuals, with energizing workout experiences available in studios throughout the U.S. and internationally. Xponential prides itself on providing high-quality fitness environments led by trained instructors, ensuring a personalized experience for every gym-goer.
Frequently Asked Questions
What is the significance of Pure Barre's expansion into Mexico?
The expansion marks Pure Barre's second international location beyond North America, reflecting growth potential in the emerging fitness market of Mexico.
When is the first location of Pure Barre set to open in Mexico?
The first Pure Barre location in Mexico City is expected to open in the first quarter of 2025.
Who is leading the expansion efforts in Mexico?
Enrique Lopez, General Director of Boutique X Fitness Studios, is heading the initiative to launch Pure Barre in Mexico.
What types of class formats does Pure Barre offer?
Pure Barre offers five signature class formats, including traditional barre, strength training, and recovery-focused classes.
How does Pure Barre engage its members?
Pure Barre engages members through community challenges and seasonal events, promoting a sense of belonging and participation across its locations.
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