Puratos USA Celebrates Fruit Innovations at Key Event

Puratos USA Celebrates Fruit Innovations at Key Event

Recently, Puratos USA, a global leader in bakery ingredients, hosted its second Fruit Experience, focused on the extensive use of apples in baking. This event took place at Puratos' U.S. headquarters and production facility dedicated to clean-label and industrial fillings.

Highlights of the Fruit Experience

The event served as an exclusive opportunity for attendees to enhance their knowledge regarding fruit sourcing, growing, and processing. Participants examined the differences in sourcing fruit for commercial bakery applications compared to what is typically bought for fresh markets. A notable example discussed was apple sourcing, where farmers can use second-quality fruit—those with minor imperfections—that would usually not meet fresh market standards, effectively reducing waste while adding value to the supply chain.

Learning Opportunities and Insights

Guests at the Fruit Experience had engaging discussions about the best times to contract for fruit fillings that align with harvest seasons. They had the chance to sample a variety of fruit fillings and explore exciting new flavor trends in both foodservice and retail. Insights from Puratos' exclusive research platform, "Taste Tomorrow," were shared, shedding light on the ongoing trends in baked goods. The event also featured an orchard tour, allowing attendees to witness the apple-picking process firsthand and gain deeper insights into the entire supply chain.

Commitment to Sustainability

Jessica Blondeel, the Product Director for Sweet Goods at Puratos, shared her thoughts on the company’s dedication to sustainability. "Our commitment to Food Innovation for Good and sustainability drives our operations at Puratos. By working closely with farmers and optimizing our fruit sourcing processes, we not only improve ingredient quality but also contribute to a more sustainable food system," she said. A remarkable statistic highlighted during the event was that by using wild blueberries in their fillings, Puratos helps companies reduce their CO2 footprint by up to 36% compared to using cultivated blueberries.

A Global Perspective on Fruit Experiences

Puratos' Fruit Experiences are held worldwide, with previous events conducted in various countries, including Canada, Mexico, Latvia, Belgium, and the United Kingdom. This recent event exemplified their commitment to innovation in the bakery industry and showcased the people and processes that sustain their high-quality ingredients. Earlier in the year, Puratos celebrated the 10th anniversary of the unique Sourdough Library, which attracted food enthusiasts eager to learn about sourdough craftsmanship. Additionally, through their Cacao-Trace program, Puratos fosters direct engagement with cocoa farmers, promoting sustainable sourcing practices.

Elevating Your Baking with Puratos

Are you looking to enhance your baked goods with delicious fruit fillings? Puratos offers an extensive range of wholesale fruit fillings perfect for various applications.

About Puratos

Puratos is a renowned international group, dedicated to providing a diverse range of innovative food ingredients and services tailored for the bakery, patisserie, and chocolate industries. The company collaborates with artisans, retailers, and food service providers in over 100 countries. Since its establishment in 1919 in Belgium, Puratos has embraced the responsibility of helping its customers succeed by transforming global food culture knowledge into new solutions. By innovating food offerings for the health and well-being of individuals, Puratos moves the planet forward.

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Jaina Wald
Vice President, Marketing & Digital
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Frequently Asked Questions

What is the Fruit Experience hosted by Puratos?

The Fruit Experience is an annual event that allows attendees to learn about fruit sourcing, processing, and the latest trends in bakery fillings.

Why did Puratos host the Fruit Experience in New Jersey?

Puratos hosted the event in New Jersey since it is home to its U.S. headquarters and a flagship plant for industrial fillings.

What commitment does Puratos have towards sustainability?

Puratos is committed to sustainability through initiatives that help reduce waste and CO2 emissions by optimizing ingredient sourcing and production practices.

Are there Fruit Experiences held in other countries?

Yes, Puratos organizes Fruit Experiences in various countries around the world, including Canada, Mexico, Belgium, and more.

How can I learn more about Puratos' offerings?

Visit Puratos's official website to explore a wide range of food ingredients and services available for the bakery and patisserie sectors.

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