Princess Polly Expands Footprint with NYC Store Opening Soon
Princess Polly Announces New Store in New York City
In an exciting development for fashion enthusiasts, Princess Polly, a well-known fashion brand under a.k.a. Brands Holding Corp. (NYSE: AKA), has revealed plans to open its new store in the heart of New York City's vibrant SoHo neighborhood. This store marks a pivotal moment in the brand's strategy to enhance its physical presence across the United States, with a scheduled debut set for early 2025.
A New Shopping Experience in SoHo
The upcoming NYC location will occupy around 8,000 square feet of retail space spread over two levels, showcasing more than 5,000 stylish products from Princess Polly's latest collections, which include an extensive range of clothing, footwear, and accessories. As with its existing stores, this new venue aims to provide an engaging shopping experience with features designed for social media sharing. Customers can look forward to striking photo opportunities, a dedicated photo booth, and large LED screens displaying the latest fashion campaigns.
Innovative Retail Design to Enhance Customer Experience
The SoHo store will come equipped with 12 fitting rooms and a carefully curated selection of unique furniture pieces throughout the space. This design approach invites customers to relax and immerse themselves in the shopping experience offered by Princess Polly. Eirin Bryett, co-CEO of Princess Polly, expressed excitement about this venture: "We’ve listened closely to our U.S. customers and know there is appetite for more Princess Polly stores, so we’re thrilled to make our mark in one of the biggest cities in the world. This store supports our larger strategy to make Princess Polly’s in-person experience accessible to more customers.”
Expanding Reach Across the U.S.
This new location in SoHo is part of Princess Polly's broader growth strategy, which includes several brick-and-mortar store openings in different U.S. cities. Earlier this year, the brand announced plans for new stores in notable places such as Scottsdale’s Fashion Square and San Diego’s Fashion Valley. The inaugural store launched in 2023 at Westfield Century City in Los Angeles, further solidifying the brand’s commitment to expanding its physical footprint.
Community Engagement Through Store Openings
Understanding its customer base is a priority for Princess Polly as it continues to grow. Each store opening is paired with engaging events that resonate with Gen Z and other loyal customers, enhancing community ties while staying true to the brand's essence. The SoHo opening will undoubtedly contribute to this cultural exchange.
About Princess Polly
Princess Polly stands out as a fashion brand committed to providing trendsetters with the latest fashions, distinctive designs, and a lower environmental impact. The brand's presence in the digital landscape has been innovative, and now it is making significant strides in physical retail. Each store represents a continuation of Princess Polly's mission to provide a superior fashion experience while forging deeper connections with its audience. Keep track of fashion updates by following @princesspollyboutique on Instagram and @princesspolly on TikTok.
About a.k.a. Brands
a.k.a. Brands takes pride in being a leading brand accelerator focused on next-generation fashion labels. Each brand under this umbrella scientifically targets distinct Gen Z and millennial demographics. Known for creating authentic social content and offering exclusive merchandise, a.k.a. Brands leverages innovative retail strategies to propel brand growth and profitability. The portfolio includes successful brands like Princess Polly, Culture Kings, mnml, and Petal & Pup, each contributing to the landscape of modern fashion.
Frequently Asked Questions
When will the Princess Polly store in NYC open?
The Princess Polly store in New York City's SoHo neighborhood is set to open in early 2025.
What can customers expect from the new SoHo store?
Customers can look forward to 8,000 square feet of retail space featuring over 5,000 on-trend styles, fitting rooms, and social media-friendly spaces.
Why is Princess Polly expanding its physical locations?
Princess Polly aims to create a stronger connection with its Gen Z customers and meet the growing demand for in-person shopping experiences.
What other locations are set to have Princess Polly stores?
In addition to New York City, Princess Polly is opening locations in Scottsdale, San Diego, Boston, Santa Clara, and Orange County.
How can I stay updated on Princess Polly's offerings?
Follow Princess Polly on Instagram and TikTok for the latest updates on products, events, and store openings.
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