PREMIERE Group Expands Luxury Market with New Acquisition
PREMIERE Group Expands Luxury Presence
PREMIERE Group at The Real Brokerage has taken a significant step by acquiring Rhino Triad Realty Group, a well-respected real estate firm in North Carolina's Triad region. This acquisition is not just about numbers; it represents a powerful alignment of values, expertise, and vision within the luxury real estate market.
Rhino Triad Realty Group's Reputation
Founded in 2019 by industry leader Ashby Cook III, Rhino Triad has established itself as a top performer in client service and luxury real estate. The group has successfully closed over 545 homes, with a sales volume exceeding $165 million. Their strong commitment to client satisfaction and internal culture is a cornerstone of their success.
PREMIERE's Rapid Growth
Operating in 27 states, PREMIERE is recognized as one of the fastest-growing mega teams in the nation with more than 300 agents. They have closed over 4,000 transactions amounting to over $1 billion in sales volume since being founded in 2017 by Dave Keener. By focusing on a culture that emphasizes support and empowerment, PREMIERE allows agents to thrive and lead in their marketplace.
Benefits of the Acquisition
This acquisition comes at a crucial moment for the Rhino team. Under PREMIERE's umbrella, they gain access to a vast array of resources and advanced technology, enhancing their capabilities in managing high-end listings. This integration is poised to elevate the level of service they provide to buyers and sellers alike.
Strategic Vision for the Future
CEO Dave Keener emphasizes that the merger aims to enhance the luxury real estate experience in the Triad market. He believes that both companies share core values of excellence and innovation. This partnership will not only expand PREMIERE’s footprint but also enhance client experiences by raising the bar for what agents can offer.
A Commitment to Excellence
Ashby Cook III expressed excitement for the future, stating that joining PREMIERE amplifies their existing strengths. The integration allows Rhino to offer even more personalized services while benefiting from enhanced operational support, ultimately leading to exceptional outcomes for their clients.
Focus on Luxury Market Leadership
Moving forward, the priority for PREMIERE will be to solidify its leadership position in the luxury sector in the Triad. This entails expanding the team with a focus on maintaining a strong culture and nurturing emerging leaders within the organization. They aim to position Rhino as one of the most reputable luxury real estate teams in the region.
About PREMIERE Group
PREMIERE Group operates within The Real Brokerage and champions a business model that supports agents through mentorship, equity ownership opportunities, and extensive marketing resources. Their technology-focused and culture-first approach drives rapid growth and success across the United States.
Media Contact
Sara Zastko
Marketing & Communications Manager | PREMIERE Group
Email: marketing@premieregrp.com
Phone: 269.261.5834
Frequently Asked Questions
What does the acquisition of Rhino Triad Realty Group mean for PREMIERE?
The acquisition strengthens PREMIERE’s presence in the luxury real estate market and provides expanded resources for Rhino's agents.
Who founded Rhino Triad Realty Group?
Rhino Triad Realty Group was founded in 2019 by Ashby Cook III, a veteran in the real estate industry.
How many transactions has PREMIERE Group completed?
PREMIERE Group has completed over 4,000 transactions, achieving more than $1 billion in sales volume.
What core values do PREMIERE and Rhino Triad share?
Both companies prioritize excellence, innovation, and agent leadership throughout their operations.
What future plans does PREMIERE Group have after the acquisition?
PREMIERE aims to enhance its leadership in the luxury real estate sector while fostering a strong culture and nurturing rising leaders within the organization.
About The Author
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