7). TRADITIONAL PUBLICITY / PR OUTREACH CAMPAIGN:
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Posted On: 09/24/2020 5:21:44 PM
7). TRADITIONAL PUBLICITY / PR OUTREACH CAMPAIGN : MYFLIX - SEVEN TIERED Marketing Approach
7). Traditional Publicity / PR Outreach Campaign – Last, but not least, Myflix feels that the company’s unique position as a new streaming portal is newsworthy at all major levels: National Cable News, National Entertainment News, National Talk Shows, Entertainment publications and websites, personality publications – and of course, the wire services, newspapers, television and radio. The Myflix launch will include a pitch for CEO Eric Parkinson to appear on talk and news programs to discuss the evolving market for home entertainment – and as available, some CELEBRITY guests from featured programming may be available to also attend.
Parkinson’s unique background in home entertainment started with his first # 1 hit in 1984 – a video highlights of the 1984 Summer Olympics, produced in partnership with ABC Sports. Parkinson has released over 1,200 titles to home video, including 137 Gold or Platinum Hits and 8 titles hitting the #1 best-seller status on the Billboard Video Charts . He is an articulate interview guest and is uniquely qualified to discuss the evolution of the Home Video experience into the digital arena… and how Myflix is ideally positioned to meet this changing marketplace.
http://hannoverhousemovies.blogspot.com/2019/...plans.html
HHSE
7). Traditional Publicity / PR Outreach Campaign – Last, but not least, Myflix feels that the company’s unique position as a new streaming portal is newsworthy at all major levels: National Cable News, National Entertainment News, National Talk Shows, Entertainment publications and websites, personality publications – and of course, the wire services, newspapers, television and radio. The Myflix launch will include a pitch for CEO Eric Parkinson to appear on talk and news programs to discuss the evolving market for home entertainment – and as available, some CELEBRITY guests from featured programming may be available to also attend.
Parkinson’s unique background in home entertainment started with his first # 1 hit in 1984 – a video highlights of the 1984 Summer Olympics, produced in partnership with ABC Sports. Parkinson has released over 1,200 titles to home video, including 137 Gold or Platinum Hits and 8 titles hitting the #1 best-seller status on the Billboard Video Charts . He is an articulate interview guest and is uniquely qualified to discuss the evolution of the Home Video experience into the digital arena… and how Myflix is ideally positioned to meet this changing marketplace.
http://hannoverhousemovies.blogspot.com/2019/...plans.html
HHSE
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