MYFLIX - SEVEN TIERED Marketing Approach Ea
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Each of these promotional tools will be implemented in support of the initial consumer launch of Myflix and are designed to spark a collective-consciousness of brand awareness and intrigue. A summary of the principal elements of each of these seven marketing programs is included in this overview, along with a chart showing the anticipated total number of consumer impressions that Myflix is targeting from each source.
1). Supplier Marketing
2). Entertainment “Taste-Maker” Marketing
3). Targeted Social Media Marketing
4). Viral Video Outreach Campaign
5). Web Banner Barter Placements
6). Traditional “Paid” Internet Ads
7). Traditional Publicity / PR Outreach Campaign
The Seven-Tiered Marketing Approach is Designed to Deliver for Myflix the MAXIMUM Number of Consumer Impressions at the Lowest Possible Cost to the Venture. Myflix Managers Feel That These Approaches Will Be Both More Affordable And More Effective Than A Campaign Based On Paid-Advertising.
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