COSTA MESA, CA--(Marketwire - Jan 14, 2013) - Vi

COSTA MESA, CA--(Marketwire - Jan 14, 2013) - Vitamin Blue, Inc. ( OTCQB : VTMB ) announced today that select items are now available for purchase on Amazon.com. To start, a cross section of fifteen roof racks pads can now be purchased online directly from Amazon. The company plans to add more product availability in the near future to align with its goal of continually maximizing sales and profits utilizing a broad reach while minimizing cost of sales.

"Extending our products to shoppers who are looking for and comparing items on Amazon improves our visibility and will expose the Vitamin Blue brand to new consumers," said Frank Ornelas, President of Vitamin Blue. "Being able to tap into the huge user base for ecommerce is something we are thrilled about. There are long tail shoppers seeking and searching for new products in our vertical and we feel this is a great channel to reach them."

Amazon is one of the world's largest online retailers and sells to millions of consumers each year.

About Vitamin Blue, Inc. ( www.vitaminblue.com ):
Vitamin Blue designs, develops, produces and distributes water boardsports apparel, accessories and related products. Founded in 1999, the Costa Mesa, California based company is part of the consumer goods sector and non-durables industry.

Forward Looking Statements:
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements made in this press release that are not statements of historical fact, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements include information concerning possible or assumed future results of operations, including descriptions of our business plans and strategies. Although we believe that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual financial results or results of operations and could cause actual results to differ materially from those expressed in the forward-looking statements, including, without limitation, the factors described under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our Securities and Exchange Commission filings.