COSTA MESA, CA--(Marketwire - Jan 9, 2013) - Vit

COSTA MESA, CA--(Marketwire - Jan 9, 2013) - Vitamin Blue, Inc. ( OTCQB : VTMB ) has launched a redesign of their website at  www.vitaminblue.com . The new design provides ability to search for products, review items in detail with high-quality images, and order online. The site soft launched at the beginning of Q4 2012 and has already seen a bounce in visitors. Compared to Q4 2011, VitaminBlue.com more than doubled year over year in unique visitors (+82%) and Page Views (+56%) in Q4 2012. These stats show increased visitation to the web site as well as deeper engagement.

"To maximize sales and profits, we have embarked on a strategy of expanding our online presence to increase our reach while minimizing the cost of sales," said Frank Ornelas, President of Vitamin Blue. "This newly designed website is one of several ways we are meeting our goal of driving revenues with higher margins while expanding our customer base worldwide."

The website is built using a search friendly platform and employs state of the art ecommerce technology that will allow the Company to expand its capabilities further. For example, an enhancement planned this year will include expanding on the dealer only section to provide sales order efficiencies, better customer service and further lower cost of sales.

About Vitamin Blue, Inc. ( www.vitaminblue.com ):
Vitamin Blue designs, develops, produces and distributes water boardsports apparel, accessories and related products. Founded in 1999, the Costa Mesa, California based company is part of the consumer goods sector and non-durables industry.

Forward Looking Statements:
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements made in this press release that are not statements of historical fact, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements include information concerning possible or assumed future results of operations, including descriptions of our business plans and strategies. Although we believe that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual financial results or results of operations and could cause actual results to differ materially from those expressed in the forward-looking statements, including, without limitation, the factors described under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our Securities and Exchange Commission filings.