COSTA MESA, CA--(Marketwire - Jan 16, 2013) - Vi

COSTA MESA, CA--(Marketwire - Jan 16, 2013) - Vitamin Blue, Inc. ( OTCQB : VTMB ) was founded in 1999 as an innovative water boardsports company based in Costa Mesa, California. They design, manufacture, and distribute water boardsports apparel (boardshorts and t-shirts) as well as water boardsports accessories (board bags, paddle bags and rack pads). The Company is focused on becoming a water boardsports brand of long-term excellence by their commitment to exceeding customers' expectations in producing products of the highest quality and athletic performance. Vitamin Blue is an authentic source for unique, functional, and diverse water boardsports products.

The company's manufacturing capabilities include cutting, sewing and silk screening. Most of the water boardsports apparel and accessories are manufactured in-house in Costa Mesa. Vitamin Blue is one of the largest custom board bag manufacturers in North America, with the goal to become the largest manufacturer in the world.

All products are offered for sale through the company web site and other distribution channels. In addition, the products and a range of private label water boardsports accessories are sold wholesale to retail SUP (standup paddle) shops/surf shops and SUP (standup paddle)/surfboard board manufacturers (board shapers). The company also concentrates on the prone paddleboard and windsurf segments of the water boardsports market.

Vitamin Blue has begun to focus efforts on exploiting a new high growth water boardsport market segment, the SUP (standup paddle) market. SUP is considered to be the fastest growing sport in the world. The company has been involved in this new segment since its reintroduction a few years back.

The SUP segment has seen rapid growth in popularity in recent years because of the accessibility of the sport. You can SUP on any body of water (ocean, lake or river) throughout the world. Also, non-surfers can learn to SUP fairly quickly, typically within minutes. These two factors account for its meteoric potential for growth worldwide. Cameron Diaz, Pierce Brosnan, Matthew McConaughey and Cindy Crawford are notable celebrities that have begun to participate in the sport.

This all plays into Vitamin Blue's goal of becoming a premier brand in the water boardsports arena and become the largest boardbag manufacturer in the world.

About Vitamin Blue, Inc. ( www.vitaminblue.com ):
Vitamin Blue designs, develops, produces and distributes water boardsports apparel, accessories and related products. Founded in 1999, the Costa Mesa, California based company is part of the consumer goods sector and non-durables industry.

Forward-Looking Statements:
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements made in this press release that are not statements of historical fact, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements include information concerning possible or assumed future results of operations, including descriptions of our business plans and strategies. Although we believe that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual financial results or results of operations and could cause actual results to differ materially from those expressed in the forward-looking statements, including, without limitation, the factors described under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our Securities and Exchange Commission filings.