I still don't understand exactly ow the crowdfundi

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I still don't understand exactly ow the crowdfunding is going to work, or why someone would invest in it if they can just buy the stock- especially if they can buy the stock at a such steep discount which is currently the case.

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In other words, I hope they have more than just a plan to file the Reg A filing at, for example, $4 a share and hope that raises the value of the shares trading on the OTC to $4.

They have to have something more.