Cost-per-acquisition (CPA) is a return on investme
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Posted On: 12/08/2012 9:02:14 PM
Cost-per-acquisition (CPA) is a return on investment model in which revert is measured by dividing total click/marketing costs by the number of Conversions achieved. Total acquisition costs / number of conversions = CPA. CPA is moreover used as a synonym for Cost-Per-Action.
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