Conversion assay is the next step up from Click-Th
Post# of 261
Posted On: 12/08/2012 9:02:07 PM
Conversion assay is the next step up from Click-Through Rate. It's the percentage of all site visitors who "alter" (make a buy, register, demand information, etc.). If three users purchase products and one user requests a catalogue out of ten daily visitors, a site's conversion estimate is 40%.
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