PG Forsta's Research HX: Transforming Market Research with AI

PG Forsta Unveils Revolutionary Research HX Platform

PG Forsta, a prominent player in the research and experience technology sector, has announced the introduction of Research HX. This state-of-the-art, AI-powered suite is built to redefine the landscape of market research by boosting efficiencies, enhancing data quality, and accelerating the delivery of actionable insights.

Challenges in Modern Market Research

Today’s market researchers often find themselves bogged down by various disconnected tools and the laborious tasks associated with data setup and cleansing. This fragmented approach can consume a majority of their time, leading to inefficiencies that hinder their ability to focus on pivotal insights.

The Solution: Research HX

Research HX addresses these challenges head-on. It significantly reduces manual effort up to 70%, allowing researchers to concentrate on what truly matters: deriving insights that inform strategic decision-making.

Insights on Efficiency from PG Forsta

Torbjorn Andersson, General Manager for Market Research at Forsta, emphasizes the urgency in equipping researchers with the right tools amidst growing demands for prompt and actionable insights. “With Research HX, we’re not just streamlining processes; we're empowering research teams to engage in strategic storytelling and deliver profound insights that add value,” he remarked. This transitions market researchers away from outdated systems and towards more effective practices.

Key Features of Research HX

The offerings within Research HX considerably expand the capabilities of PG Forsta's existing Decipher solution, which has garnered recognition as the preferred choice for 9 out of 10 top market research agencies. The standout features of Research HX include:

End-to-End Integration

This feature enhances efficiency by merging isolated tools into a unified platform. With Research HX, data collection, analysis, reporting, and visualization are seamlessly interconnected, which not only simplifies workflows but also amplifies operational efficacy.

AI-Driven Automation

Automation of repetitive tasks such as data preparation reduces research time by more than half, thus allowing teams to focus on valuable insights rather than mundane activities.

Advanced AI Tools for Insight Extraction

Research HX encompasses features like predictive modeling and text analytics, which enable users to derive actionable insights from both structured and unstructured datasets effectively.

Unmatched Scalability

This platform supports various research methodologies, adapting from small qualitative studies like online focus groups to expansive quantitative projects.

User-Friendly Reporting and Visualization

Research HX simplifies the storytelling aspect of data by offering intuitive dashboards. Insightful visualizations facilitate clear and impactful communication of results, and users can automatically generate customized PowerPoint presentations effortlessly.

Real-World Impact of Research HX

Early adopters of Research HX are witnessing transformative impacts on their workflow efficiency, with reports of significantly reduced time spent on repetitive tasks. One VP at a notable global market research consultancy shared the astounding reduction of manual data setup from over 17 hours down to just one, underscoring the platform's efficiency.

“Researchers no longer have to sacrifice speed for quality,” Andersson noted. “With Research HX, insights are delivered with unprecedented speed, empowering decision-makers.”

Discover More About Research HX

Discover the innovative capabilities of Research HX and how it can revolutionize your market research approach. Visit www.forsta.com/solutions/research-hx/ to access more information and insights into this cutting-edge solution.

About Forsta

Forsta stands at the forefront of experience technology through the HX (Human Experience) Platform. This comprehensive platform integrates Customer Experience (CX), Employee Experience (EX), and Market Research to foster a unified understanding of audience experiences. Serving a diverse array of industries—from finance to hospitality—Forsta aids thousands of organizations in maximizing their research potential. Notably, it has been acknowledged as a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer.

About PG Forsta

As a leading provider of experience technology and analytics, PG Forsta excels in empowering companies to comprehend and serve their clients and stakeholders effectively. Its Human Experience (HX) Platform offers a suite of solutions that bridges gaps between various experiences including Customer, Employee, and Market Research. This commitment to excellence serves over 43,000 global clients across multiple sectors.

Frequently Asked Questions

What is Research HX?

Research HX is an AI-powered market research solution suite from PG Forsta designed to enhance efficiencies and provide actionable insights quickly.

How does Research HX improve efficiency?

The platform streamlines workflows by integrating various research processes into a unified solution, thereby reducing manual efforts and saving time.

Who can benefit from Research HX?

Market research professionals, agencies, and organizations looking to optimize their research efforts and deliver insights with improved speed can greatly benefit from Research HX.

What technologies are integrated into Research HX?

Research HX incorporates AI-driven tools for predictive modeling, text analytics, and automated reporting, facilitating both data analysis and visualization.

Is Research HX suitable for all types of research?

Yes, Research HX is designed to meet a variety of research needs, from qualitative studies to large-scale quantitative research projects.

About The Author

Riley Hayes here, a financial writer and specialist committed to assisting individuals in navigating the intricate world of finance. My love is using my blog and articles to simplify complex financial ideas into understandable, doable guidance. Having worked in finance for many years, I try to give my readers the information and resources they need to make wise financial choices.

Writing for several financial blogs has let me connect with a wide range of readers, from novice investors seeking new ideas to seasoned investors. My mission is to make money interesting and approachable so you may take charge of your financial future. I appreciate you traveling with me toward success and financial literacy.

Contact Riley Hayes privately here. Or send an email with ATTN: Riley Hayes as the subject to contact@investorshangout.com.

About Investors Hangout

Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/

The content of this article is based on factual, publicly available information and does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice, and the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. This article should not be considered advice to purchase, sell, or hold any securities or other investments. If any of the material provided here is inaccurate, please contact us for corrections.