Persistent Systems Recognized for Exceptional Brand Growth
Ranked as the 12th strongest IT Services brand globally, Persistent Systems (BSE: 533179, NSE: PERSISTENT) has made a remarkable impression on the international stage. The company has been acknowledged as the fastest-growing IT Services brand in the 2026 Brand Finance IT Services 25 report, reflecting a year-on-year brand value increase of 22%. This leap, from $811 million in 2025 to $989 million in 2026, underscores the company's robust transformation journey.
Transformation to an Enterprise Partner
Persistent's growth is defined by a strategic shift from merely being a digital engineering provider to becoming an enterprise transformation partner. This evolution is driven by a sharp focus on industry needs, strategic investments in reusable platforms, and engagement models aimed at delivering outcomes effectively. This transition has enabled the company to gain significant recognition and a reputable standing among the world's top IT services brands.
Achievements in Brand Strength
According to Brand Finance, a leading consultancy in the field of brand evaluation, the IT Services 25 report serves as a global benchmark, identifying the most valuable and durable brands in the sector. Persistent's Brand Strength Index has improved considerably, rising from 74.8 to 75.8, which signifies increasing awareness, consideration, and trust among global audiences. The company's sustained business performance, marked by continuous revenue growth over 23 quarters, poises it for ongoing success.
AI and Innovation at the Core
At the heart of Persistent's strategy is an AI-led, platform-driven approach that facilitates enterprise-wide transformation. AI integration permeates delivery models, operational platforms, and various services, supporting robust governance and data modernization efforts. Persistent thrives as an orchestrator within its ecosystem, collaborating with hyperscalers, technology partners, startups, and advisors to foster innovation and enhance outcomes for its clients.
Commitment to Community and Culture
The company is equally committed to cultivating a vibrant workplace culture, offering inclusive employee benefits and pioneering initiatives through Persistent University to prepare its workforce for the future. Additionally, Persistent demonstrates a deep commitment to sustainability and social responsibility through its ESG initiatives, including efforts facilitated by the Persistent Foundation.
Leadership Insights
Shimona Chadha, the Chief Marketing Officer of Persistent, stated, "Our recognition in the Brand Finance IT Services 25 report, alongside significant growth in brand value, reflects our commitment as an enterprise transformation partner. Our methodical approach, anchored in engineering excellence and robust partnerships, has positioned us positively for future growth. This acknowledgment represents the long-term value we deliver through trust and sustained performance across global markets." David Haigh, Chairman and CEO of Brand Finance, echoed these sentiments, asserting that Persistent's brand strength is a result of its reliable revenue growth and the effective leveraging of partnerships in the digital space. He praised the company’s capacity to lead significant AI-driven transformation projects, reinforcing its competitive edge in the IT services industry.
About Persistent Systems
Persistent Systems (BSE: 533179, NSE: PERSISTENT) is a premier service and solutions provider that excels in delivering innovative, AI-led digital engineering and enterprise modernization services across various industries. With a workforce of over 26,500 employees operating in 18 countries, Persistent focuses on ensuring customer success through a comprehensive suite of services, such as software engineering, product development, data analytics, customer experience transformation, cloud computing, and intelligent automation.
Persistent is part of the prestigious MSCI India Index and various key indices of the National Stock Exchange of India, including the Nifty Midcap 50, Nifty IT, and Nifty MidCap Liquid 15. The company has also earned a spot on the S&P BSE 100 and S&P BSE SENSEX Next 50 lists on the BSE. With a steadfast commitment to sustainability, Persistent has achieved carbon neutrality and was recognized as one of America’s Greatest Workplaces for Inclusion & Diversity in 2025.
Frequently Asked Questions
What is Persistent Systems known for?
Persistent Systems is recognized for its innovations in digital engineering and enterprise modernization, delivering AI-driven solutions across various industries.
How has Persistent Systems ranked in the IT services sector?
In the 2026 Brand Finance IT Services report, Persistent was ranked as the 12th strongest IT Services brand globally and recognized as the fastest growing in its sector.
What initiatives does Persistent support for its employees?
Persistent offers inclusive employee benefits, continuous education through Persistent University, and various initiatives to foster an excellent workplace culture.
How does Persistent engage with sustainability?
The company is committed to sustainability through its ESG initiatives and has achieved carbon neutrality, signifying its dedication to responsible business practices.
What was the brand value increase for Persistent Systems?
Persistent's brand value increased by 22%, rising from $811 million in 2025 to $989 million in 2026, reflecting the company's growth and market position.
