Shimona Chadha Takes on CMO Role at Persistent Systems
Brings over two decades of experience in marketing transformation for accelerated growth and brand impact
Persistent Systems, a global leader in Digital Engineering and Enterprise Modernization, has welcomed Shimona Chadha as its Chief Marketing Officer. In this key role, she will shape the Company's global marketing strategy to enhance brand positioning and foster business growth through integrated marketing initiatives.
Extensive Experience in Marketing Leadership
With a wealth of experience spanning over two decades in the B2B, B2C, and B2B2C sectors, Shimona is recognized for leading marketing transformations that unlock business potential. Before joining Persistent, she was part of HCLTech as Vice President and Head of North America Vertical Marketing. During her tenure, she significantly contributed to revenue growth, developing a Generative AI-powered marketing engine that enhanced brand visibility and go-to-market effectiveness.
A Proven Track Record
Shimona's previous leadership roles at reputed organizations, including Vodafone Idea and Abbott, have seen her drive customer-focused growth strategies that achieved remarkable success. Her efforts have been acknowledged with prestigious honors, including Forrester's Program of the Year and the Stevie Award for Women in Business, highlighting her impressive capabilities in marketing innovation. Furthermore, she champions inclusive leadership and talent development, mentoring professionals within the global tech ecosystem.
Vision and Goals for Marketing at Persistent
In her new position, Shimona will be a pivotal member of the executive leadership team at Persistent, working to strengthen market engagement and enhance the Company’s unique position in the industry. Sandeep Kalra, Chief Executive Officer, remarked on the significance of her appointment, stating that her results-oriented approach aligns brand strategy with business goals, which is crucial for the Company’s success as they grow their client relationships.
Commitment to Innovative Marketing
Shimona Chadha expressed her excitement about joining Persistent, stating, "Persistent's strong momentum, forward-thinking leadership culture, and distinctive global ambitions make this a defining moment to join the Company and contribute to its inspiring journey. Marketing plays a pivotal role in scaling revenue, strengthening brand relevance, and shaping how we consistently show up and win the market. I'm eager to expand that impact with purpose and precision."
About Persistent Systems
Persistent Systems is renowned for delivering Digital Engineering and Enterprise Modernization solutions globally. The Company prides itself on a workforce of over 24,500 employees spread across diverse regions. With a focus on innovation and client satisfaction, Persistent Systems offers a broad range of services, from AI-driven software engineering and product development to cloud computing and intelligent automation.
As a part of the MSCI India Index and significant indices on the National Stock Exchange of India, including the Nifty Midcap 50 and Nifty IT, Persistent has demonstrated remarkable growth. Notably, the Company has seen a growth of 327% in brand value since 2020, securing its spot as the fastest-growing IT services brand according to the latest Brand Finance India 100 Report.
Frequently Asked Questions
Who is Shimona Chadha?
Shimona Chadha is the newly appointed Chief Marketing Officer at Persistent Systems, bringing extensive marketing experience to the role.
What does Shimona Chadha aim to achieve at Persistent?
She aims to drive the global marketing strategy, enhance brand positioning, and contribute to business growth through innovative marketing efforts.
What is Persistent Systems known for?
Persistent Systems is a global leader in Digital Engineering and Enterprise Modernization, delivering a range of services across various industries.
What accolades has Shimona Chadha received?
She has received several honors, including Forrester's Program of the Year and Stevie Awards for her contributions to marketing.
How many employees does Persistent Systems have?
Persistent Systems has over 24,500 employees working across 19 countries, reflecting its global presence and commitment to client success.
