Persistent Systems: Recognized for Remarkable Growth in IT Services
Persistent Systems, a leading global player in Digital Engineering and Enterprise Modernization, has made headlines as the fastest growing IT Services brand globally, according to the latest Brand Finance report. This remarkable achievement highlights the Company's robust transformation and strategic focus on delivering innovative and impactful solutions.
Achievements in Brand Value
In the latest Brand Finance IT Services 25 report, Persistent Systems saw a 22% year-on-year growth in brand value, jumping from $811 million in the previous year to an impressive $989 million in 2026. This growth not only secured its position as the 12th strongest IT Services brand but also signifies a shift in the Company’s positioning aimed at becoming a trusted enterprise transformation partner.
Transitioning to Enterprise Transformation
The recognition that Persistent Systems has received reflects its successful transition from traditional digital engineering to becoming a comprehensive enterprise transformation partner. This transformation has been achieved through strategic investments in repeatable platforms and outcome-driven engagement models, allowing the Company to provide innovative solutions tailored for client needs.
The Brand Finance Report: A Benchmark
The Brand Finance IT Services 25 report, widely recognized as a benchmark in the industry, highlights companies noted for their sustained business performance, brand strength, and relevance in the market. Persistent's Band Strength Index improved notably, indicating a growing awareness and trust in the brand as it enhances its global market presence.
AI-led Strategy and Partnerships
At the heart of Persistent's strategy is its AI-led, platform-driven approach, which has allowed it to effectively integrate AI into its delivery models and operations. By acting as an ecosystem orchestrator, the Company collaborates with hyperscalers, technology partners, startups, and advisors to innovate and achieve better outcomes for clients. This collaborative effort has led to increased deal velocity and robust performance across various verticals.
Commitment to Employee Growth and Community Impact
Persistent Systems places a strong emphasis on nurturing its organizational culture. Through inclusive employee benefits programs and the award-winning Persistent University, the Company is committed to upskilling its workforce and preparing for the future of work. Furthermore, Persistent is dedicated to giving back to the communities it serves through comprehensive Environmental, Social, and Governance (ESG) initiatives facilitated by the Persistent Foundation.
Voices from Leadership
Shimona Chadha, Chief Marketing Officer at Persistent, expressed, "The recognition of Persistent in the Brand Finance IT Services 25, along with our 22% year-over-year growth in brand value, emphasizes our scaling efforts aimed at becoming a true transformation partner. Our continuous growth stems from a disciplined approach to AI and strategic partnerships, ensuring sustained execution in a rapidly evolving market."
Brand Finance's Perspective
David Haigh, Chairman and CEO of Brand Finance, remarked on Persistent's swift ascent, noting that the Company showcases a remarkable ability to secure large-scale, AI-led transformation projects. According to him, these achievements reflect a strong market positioning, consistent delivery, and a compelling operational model that enhances the Company's relevance in the dynamic IT Services sector.
About Persistent Systems
As a global services and solutions powerhouse, Persistent Systems is dedicated to providing AI-led, platform-driven digital solutions that empower organizations across various industries. With a workforce exceeding 26,500 employees across 18 countries, the Company remains committed to innovation and delivering client success. The diverse range of services provided includes software engineering, product development, cloud solutions, and intelligent automation. Recognized for its sustainability efforts, Persistent Systems is part of key indices such as the MSCI India Index and the Dow Jones Sustainability World Index, further solidifying its commitment to responsible business practices.
Frequently Asked Questions
What has Persistent Systems achieved recently?
Persistent Systems has been recognized as the fastest growing IT Services brand globally, showcasing a remarkable 22% increase in brand value this year.
How has Persistent Systems transformed its brand?
The Company has effectively transitioned from digital engineering to becoming an enterprise transformation partner, focusing on innovative, outcome-driven solutions.
What is the Brand Finance IT Services 25 report?
This report serves as a global benchmark for the valuation and strength of leading IT Services brands, recognizing companies for their sustained business performance.
How does Persistent integrate AI into its services?
Persistent employs an AI-led, platform-driven approach, embedding AI across its delivery models to enhance efficiency and outcomes.
What commitments does Persistent make towards sustainability?
The Company is committed to sustainability, achieving carbon neutrality and participating in the Dow Jones Sustainability World Index, reflecting its dedication to responsible practices.
