Shimona Chadha Joins Persistent as Chief Marketing Officer
Brings over two decades of experience in marketing transformation for accelerated growth and brand impact
Persistent Systems (BSE: 533179) (NSE: PERSISTENT), a leader in Digital Engineering and Enterprise Modernization, announced the appointment of Shimona Chadha as Chief Marketing Officer. In this role, she will drive the company's global marketing strategy, enhance brand positioning, and boost business growth through integrated marketing initiatives.
Experience and Previous Roles
With more than twenty years of experience across various sectors, Shimona Chadha has effectively led marketing transformations that enhance business value and accelerate growth. Before joining Persistent, she was with HCLTech as Vice President and Head of North America Vertical Marketing. There, she played a key role in driving revenue growth and developing a Generative AI-enabled marketing engine, significantly enhancing brand visibility and effectiveness in high-value markets.
A Proven Track Record
Shimona has an impressive background, having held senior leadership positions at notable companies, including Vodafone Idea and Abbott. Her efforts have garnered esteemed industry recognition, participating in various honors like Forrester's Program of the Year and the Stevie Award for Women in Business. Passionate about inclusive leadership and talent enhancement, she has also mentored young professionals throughout the global tech sector.
Statement from Leadership
Sandeep Kalra, Chief Executive Officer and Executive Director at Persistent, expressed enthusiasm about Shimona's addition to the team: "We are excited to welcome Shimona at a pivotal moment as we enhance our AI-led, platform-driven services strategy. As we continue to expand our global client relationships, a brand that mirrors our innovative edge and operational excellence is crucial. Her data-informed approach will align our brand strategy with business goals, strengthen market engagement, and enhance Persistent's industry differentiation."
Shimona's Vision at Persistent
Shimona shares her excitement about joining the team: "Persistent's momentum, innovative leadership culture, and global aspirations present a unique opportunity for me to contribute to its exciting journey. Marketing is critical in scaling revenue and fortifying brand relevance. I look forward to amplifying our efforts with purpose and precision."
About Persistent Systems
Persistent Systems is a global provider of services and solutions, focusing on Digital Engineering and Enterprise Modernization. With a team of over 24,500 employees in 19 countries, the company prioritizes innovation and client success. Persistent offers a wide array of services, including AI-driven software engineering, product development, analytics, customer experience transformation, cloud services, and intelligent automation. The organization is proud to be included in several key indices, including the MSCI India Index, and has achieved significant recognition for its rapid brand growth.
Frequently Asked Questions
What is the role of Shimona Chadha at Persistent Systems?
Shimona Chadha is appointed as the Chief Marketing Officer, focusing on global marketing strategy and brand positioning.
What is Persistent Systems known for?
Persistent Systems specializes in Digital Engineering and Enterprise Modernization, offering services like AI-driven software engineering and cloud computing.
How many employees does Persistent Systems have?
Persistent Systems has a workforce of over 24,500 employees located in 19 countries.
What industry recognition has Persistent received?
Persistent is noted for its significant brand growth and is a constituent of sustainability and industry recognition indices.
Why is Shimona's appointment significant?
Shimona's extensive experience and innovative approach are expected to enhance Persistent's market engagement and brand strategy, driving business growth.