NxGen Brands, Inc. Expands Portfolio with Genesee Candy Land
NxGen Brands Increases Market Presence
NxGen Brands, Inc. (OTC: NXGB) is thrilled to announce the acquisition of Genesee Candy Land. This acquisition marks a significant expansion of their business portfolio, adding a cherished name in handmade confections to their roster. Genesee Candy Land, renowned for its handmade fudge and candies, has delighted customers for over eight years. Their famous Animal Trackers candy bags and hand-poured fudge have built a strong following and customer loyalty.
About Genesee Candy Land
The story of Genesee Candy Land is one of growth and resilience. Starting in the back room of a country store, the brand quickly launched into prominence, expanding to its third location to cater to relentless demand. Its products can now be found at over 2000 retail outlets across the country, including luxury hotels and popular tourist destinations. This impressive reach was achieved with minimal marketing, primarily driven by word-of-mouth referrals and excellent customer reviews.
Strategic Vision for Growth
Marjorie Schaefer, CEO of NxGen Brands, expressed her enthusiasm about the acquisition, stating, "This new direction aligns perfectly with our goals. The previous owners have built a fantastic business without significant investment in marketing. With our experience and resources, we are positioned to take Genesee Candy Land to new heights in the coming years, particularly in 2026. Our objective is to leverage our marketing strategy to significantly boost revenues and visibility for the brand."
Future Plans for NxGen Brands
The acquisition will enable NxGen Brands to tap into the growing confections market. As they develop plans for a more robust marketing strategy, they aim to enhance brand awareness and expand product offerings further. With an average revenue of over $700,000 yearly for Genesee over the past eight years, NxGen predicts that their expertise will drive increased sales effectively.
Effective Communication with Stakeholders
As the company transitions into this new phase, they have advised stakeholders to disregard previous social media communications. The company plans to establish new channels to share information and updates. Current communications can be followed on their official X account, @NGen_Brands. To ensure open lines of communication with shareholders, interested parties are encouraged to reach out via email.
Commitment to Shareholders
NxGen Brands is dedicated to keeping their shareholders informed about strategic developments and growth initiatives related to Genesee Candy Land. They emphasize transparency and plan to issue further updates as their strategy unfolds. The company's new website will serve as a central hub for all pertinent information, and stakeholders are encouraged to explore updates there.
Frequently Asked Questions
What does the acquisition of Genesee Candy Land signify for NxGen Brands?
This acquisition allows NxGen to diversify its portfolio and enhance its presence in the confectionery market.
How long has Genesee Candy Land been in business?
Genesee Candy Land has been operational for over eight years, specializing in handmade fudge and candies.
What types of products does Genesee Candy Land offer?
The company is known for its handmade fudge, particularly its Animal Trackers candy bags.
What are the future plans for Genesee Candy Land?
NxGen Brands aims to implement a robust marketing strategy to accelerate growth and increase brand exposure.
How can shareholders contact NxGen Brands?
Shareholders can reach out via email for inquiries and updates regarding the company.
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