NRSInsights Reports Optimistic Retail Trends for July 2025
Encouraging Growth in Retail Sales Report for July 2025
July same-store sales increased 5.8% year-over-year
NEWARK, N.J. - NRSInsights, a reputable provider of analytics and sales data from retail transactions processed through the National Retail Solutions (NRS) point-of-sale (POS) platform, has unveiled its latest report highlighting comparative retail same-store sales results for July 2025.
As recorded by the end of July 2025, the NRS retail network encompassed around 37,200 active terminals across the country, effectively processing transactions across approximately 32,100 independent retailers, including convenience outlets, bodegas, liquor stores, and grocery businesses primarily focused on urban consumers.
Key Highlights from July
(Data pertains to July 2025 compared to July 2024 unless stated otherwise. The figures provided are on a per calendar day basis to account for monthly variation.)
- SALES
- Same-store sales experienced a robust increase of 5.8% year-over-year. By comparison, same-store sales in June 2025 showed a growth of 3.5% over the previous year.
- When compared to the previous month, same-store sales ticked up by 0.3% in July 2025, while June's figures had no change compared to May 2025.
- For the three months leading up to July 31, 2025, same-store sales saw an overall increase of 4.2% relative to the same three months last year.
- UNITS SOLD
- Year-over-year, the number of units sold rose by 3.2%. This follows a previous increase of 3.0% in June 2025.
- However, units sold fell by 1.5% when compared to June 2025, contrasting with a 0.7% increase recorded in June compared to May.
- BASKETS (TRANSACTIONS) PER STORE
- Transactions per store saw an increase of 1.5% year-over-year, while June 2025's figures remained unchanged compared to the previous year.
- However, a slight decrease of 0.4% was observed in transactions compared to June 2025.
- AVERAGE PRICES
- The average prices of the top 500 items sold increased by 2.9% year-over-year, surpassing the 2.7% increase noted in June 2025.
Comparative Data of Retail Trade
The comparative data shared presents historical statistics along with insights from the U.S. Commerce Department's Advance Monthly Retail Trade sales, excluding any food service numbers. Over the past year, the NRS network's three-month moving average same-store sales outpaced the U.S. Commerce Department data by 0.2% on average. Additionally, in June, NRS’s network saw a 0.9% increase over the U.S. commerce figures.
It’s important to note that the results published by NRSInsights have not been adjusted to factor in inflation or seasonal buying patterns, which may impact comparisons with previous periods or retail sales data from the U.S. Commerce Department.
Insights from Brandon Thurber (VP, Data Sales & Client Success at NRS)
"Independent retailers have showcased impressive performance in July, with sales observing the highest increase in over a year at 5.8% compared to last year. This growth is noteworthy, especially alongside the 2.9% increase in average prices of the top-selling items.
“Sales of beverages, particularly energy drinks, soft drinks, and sparkling waters, were significant contributors to this growth. Even though sports drinks held steady year-over-year, they did experience month-over-month gains.
“Additionally, we’ve seen shifts in consumer preferences that drove growth in prepared cocktails and nutritional products, while certain snack categories faced challenges.”
NRSInsights Overview
The monthly Same-Store Retail Sales Reports from NRSInsights aim to deliver timely data reflective of sales across NRS's network, which predominantly includes independent urban retailers.
The same-store comparisons for July 2025 with July 2024 were based on approximately 226 million transactions from around 23,000 stores participating in both months. Additionally, comparisons with June 2025 derive from about 278 million transactions across some 31,000 stores.
For the three months concluding on July 31, 2025, same-store data comparisons involved approximately 649 million transactions processed by stores functioning in both periods.
NRS POS Platform
NRS operates a robust platform servicing small-format independent retailers nationally, including convenience stores, bodegas, liquor establishments, and grocery services. This network is present in all 50 states and the District of Columbia, covering 205 of the 210 designated market areas in the United States. In July 2025, NRS's POS terminals efficiently processed $2.1 billion in sales, reflecting an impressive 18% year-over-year increase across 145 million transactions.
About National Retail Solutions (NRS)
NRS manages the largest platform for point-of-sale terminal-based services and digital payment processing catering to independent retailers. Retailers utilize NRS solutions for processing transactions and effective business management. Consumer packaged goods suppliers and marketers access NRS's digital display network to connect with predominantly urban shoppers while leveraging data analytics to identify growth opportunities. NRS is a proud subsidiary of IDT Corporation (NYSE: IDT).
NRSInsights Contact:
Brandon Thurber
VP, Data Sales & Client Success
NRS National Retail Solutions
Email: Brandon.Thurber@nrsplus.com
IDT Corporation Contact:
Bill Ulrey
Email: william.ulrey@idt.net
Frequently Asked Questions
What was the year-over-year increase in same-store sales for July 2025?
July 2025 saw a year-over-year increase of 5.8% in same-store sales.
How does the July 2025 sales growth compare with June 2025?
July's same-store sales grew by 0.3% compared to June 2025, where sales were unchanged.
What were some key contributing products to sales growth?
Beverages such as energy drinks, soft drinks, and sparkling waters contributed significantly to the sales growth.
What does the NRS POS platform focus on?
The NRS POS platform primarily serves independent, small-format retailers across various sectors.
How many terminals are included in the NRS retail network?
The NRS retail network comprises approximately 37,200 active terminals nationwide.
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