New Leadership at ALOHA Collection: Lynna Barnard Takes Charge
Introduction of a New CEO at ALOHA Collection
ALOHA Collection, renowned for its unique splash-proof bags, proudly announces the appointment of Lynna Barnard as its Chief Executive Officer. With over two decades of experience in the retail and eCommerce sectors, Barnard is well-positioned to lead the company into its next chapter of growth. Most recently, she served as the General Manager of eCommerce at Australia’s largest department store.
Lynna Barnard's Background and Vision
Lynna Barnard is no stranger to transformative leadership. Her extensive experience across various sectors, including apparel and fast-moving consumer goods, equips her with the insight necessary to drive the brand's sustainable growth. ALOHA Collection Co-Founder, Heather Aiu, noted, "Lynna brings a profound understanding of our mission-driven foundation and a commitment to community support." Barnard is set to blend innovation with ALOHA's core values, focusing on sustainability.
Market Insights and Strategies
Amidst the fluctuating market trends and a rapidly evolving digital landscape, Barnard's innovative strategies are timed perfectly. Co-Founder Rachael Leina'ala Soares mentioned how Lynna's fresh insights will enable ALOHA to capitalize on new opportunities. This partnership anticipates exciting developments for the brand as they adapt to shifting consumer behaviors while reinforcing their community ties.
Notable Achievements in Previous Roles
Prior to her role at Myer, Barnard worked with several prominent brands like Dan Murphy's and Billabong Group, where she successfully led significant growth initiatives. Her innovative use of data-driven insights facilitated the implementation of effective omni-channel strategies, setting the stage for success during her tenure. Under her leadership, Myer reported groundbreaking sales during Cyber Week in 2023.
A Vision for ALOHA Collection's Future
"I'm incredibly excited about the potential that lies ahead for ALOHA Collection, particularly in avenues that promise sustainable growth," Barnard expressed. She plans to advance the brand while maintaining the core values that resonate with their community and consumers. A key element of her strategy includes the M?lama '?ina program, emphasizing the importance of giving back.
Co-Founders Continuing their Mission
With Barnard stepping into the CEO role, Co-Founders Heather Aiu and Rachael Soares will continue to fuel creativity in product development. Their dedication to connecting with the ALOHA community is paramount for ongoing growth. Engaging with fans and promoting the brand's lifestyle image remains a top priority for both co-founders.
About ALOHA Collection
ALOHA Collection started as a passion project in 2014, inspired by a love for the ocean and travel. Founded by Rachael Leina'ala Soares, a surfer and flight attendant, alongside native Hawaiian Heather Aiu, the brand began with a singular vision. Their successful Kickstarter campaign propelled them into the retail spotlight, quickly gaining popularity amongst shoppers. As a lifestyle brand with Hawaiian roots, ALOHA Collection continues to thrive across various international markets, represented by aficionados worldwide.
Frequently Asked Questions
Who is Lynna Barnard?
Lynna Barnard is the newly appointed CEO of ALOHA Collection, bringing extensive retail and eCommerce experience.
What is ALOHA Collection known for?
ALOHA Collection is celebrated for creating splash-proof bags that cater to travelers and adventurers.
What are Barnard's goals at ALOHA Collection?
Her goals include enhancing the brand's growth and sustainability while embracing core values and community support.
How will the co-founders support the new CEO?
Heather Aiu and Rachael Leina'ala Soares will focus on product development and community engagement as Barnard leads the company.
What is the M?lama '?ina program?
M?lama '?ina is a commitment by ALOHA Collection to give back to the community and promote sustainability as a core value of the brand.
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