MEDIROM MOTHER Labs and NFES Technologies Form Strategic Alliance

Capital and Business Alliance Formed Between MEDIROM MOTHER Labs and NFES Technologies

MEDIROM Healthcare Technologies Inc. announces that its subsidiary MEDIROM MOTHER Labs Inc. has formed a capital and business alliance with NFES Technologies Inc., a subsidiary of NFES Inc. This collaboration aims to enhance health tracking technology and promote innovative solutions in the healthcare sector.

Background of the Capital and Business Alliance

The NFES Group is focused on creating an environment where individuals can pursue their passions. They align closely with MEDIROM’s commitment to addressing global health challenges through the MOTHER Bracelet, a unique smart tracker designed for health monitoring without the need for recharging. This mutual vision underpins the strategic partnership aimed at advancing health solutions globally.

Collaboration for Health Promotion

The partnership will see NFES Group take a lead investment role in MOTHER Labs’ Series A financing round, valuing the startup at 9 billion yen. Shares will be allocated to NFES Group through a third-party allotment, enabling them to support the marketing and distribution of the MOTHER Bracelet and help improve global health outcomes.

Future Initiatives and Product Distribution

A distributorship agreement has been established for the MOTHER Bracelet, alongside the MOTHER Gateway, which facilitates data transmission to MEDIROM's remote monitoring system. This initiative aims to introduce these advanced health products across various industries, including nursing care, transportation, and manufacturing, leveraging NFES Group’s network of financial and sales partners.

General Sales Strategy

Furthermore, MOTHER Labs will partner with Hyakkaten.com, a regional e-commerce platform managed by NFES Group. This collaboration will enable broader sales through department stores and online marketplaces, enhancing the accessibility of the MOTHER Bracelet to consumers across the region.

Sales Structure and Market Expansion

To bolster sales efforts, NFES Technologies Inc. has been incorporated as a new entity focused on the sales of MOTHER Bracelet products. This company is expected to drive sales growth both domestically and internationally. The partnership with MEDIROM positions them as the main distributor, streamlining product access and promotion in various markets.

Investment and Future Growth

The involvement of NFES Group as the lead investor is anticipated to attract further financial backing, providing MOTHER Labs with the necessary resources for its expansion plans and ambitious growth trajectory in the health technology sector.

Overview of MEDIROM MOTHER Labs

MEDIROM MOTHER Labs Inc. is dedicated to the health technology sector, providing innovative solutions such as the recharge-free MOTHER Bracelet and the "Specific Health Guidance Program" through the “Lav” health application. The tracker gained significant attention by raising a record-breaking 56.1 million yen on the Japanese crowdfunding platform Makuake. It offers health management options customized for industries such as caregiving and logistics.

Company Information

Company Name: MEDIROM MOTHER Labs Inc.
Headquarters: Tradepia Odaiba, 2-3-1 Daiba, Minato-ku, Tokyo
Representatives: Kouji Eguchi, Yoshio Uekusa
Establishment: July 2023
Business Area: Health Tech / Device / Software Services

About MEDIROM Healthcare Technologies Inc.

MEDIROM Healthcare Technologies Inc. is listed on NASDAQ under the ticker MRM. Founded in July 2000 and headquartered at Tradepia Odaiba, the company is led by CEO Kouji Eguchi. MEDIROM focuses on developing innovative health products aimed at improving individual well-being.

Contact Information

Contact: Investor Relations Team
Email: ir@medirom.co.jp

Frequently Asked Questions

What is the MOTHER Bracelet?

The MOTHER Bracelet is a recharge-free smart tracker designed to monitor health and wellness while allowing flexibility for everyday users.

Who are the key players in this alliance?

The key players include MEDIROM MOTHER Labs, led by CEO Yoshio Uekusa, and NFES Technologies, headed by CEO Keita Adachi.

What markets will the MOTHER Bracelet serve?

The MOTHER Bracelet will be introduced across several sectors, including nursing care, transportation, and manufacturing, enhancing health monitoring capabilities.

How will this alliance impact healthcare technology?

This alliance aims to expand the reach and functionality of health technology solutions, promoting significant advancements in health monitoring systems.

How can investors engage with MEDIROM MOTHER Labs?

Investors can engage through opportunities arising from the ongoing Series A financing rounds and potential collaborative ventures within the health tech industry.

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