Magna's Innovations Highlighted for Future Mobility at IAA 2025

Magna's Commitment to Sustainable Mobility Innovations
At the exciting event of IAA Mobility 2025, Magna, a global leader in the automotive industry, plans to unveil its cutting-edge innovations that are set to shape the future of mobility. Taking place in Munich from September 8 to 14, the company will be located in Hall B3, Booth E40, offering an exclusive first look at their advancements in sustainable materials and technology.
Showcasing a Broad Portfolio of Innovations
Visitors to the Magna booth can explore an extensive range of sustainable materials, advanced drivetrains, and innovative energy storage solutions. These offerings showcase Magna's commitment to creating products that not only enhance performance but also minimize environmental impact. The company's flexible powertrain systems are designed to cater to various vehicle segments, further highlighting its adaptability in a changing automotive landscape.
Exciting Live Demonstrations
One of the key attractions will be the outdoor live vehicle demonstrations featuring Magna's advanced technologies for Level 2+ and 3 driving systems. Attendees will witness firsthand the realities of modern driving solutions supported by intelligent sensor fusion and AI-powered decision-making processes. These live demos will also emphasize the importance of occupant monitoring and vehicle perception—crucial elements for enhancing overall driving safety.
Expert Insights into Future Trends
As part of its presence at the IAA, Magna will provide insights into the latest breakthroughs in the automotive sector. This includes discussions around occupant monitoring systems, radar technologies, and AI advancements that are critical for the next generation of vehicles. Uwe Geissinger, Executive Vice President and President of Magna Europe, emphasized, "IAA Mobility serves as a prime platform for us to illustrate how our innovative solutions contribute to real-world changes in mobility. We are here to deliver scalable solutions that help our clients transition to a safer, smarter, and greener future in mobility."
Strategies for Ecological Balance
Magna’s drive towards sustainability extends to its approach in resource conservation, ensuring that every product meets high technical standards while reducing the ecological footprint of transport. Their aim is to innovate responsibly, reflecting a broader commitment towards a balanced ecological landscape amidst their growth.
About Magna International
With over 65 years of expertise in the automotive space, Magna stands out not just as a supplier but as a transformative mobility technology company. With nearly 164,000 employees across 338 manufacturing operations, Magna continues to bring interconnected products and complete vehicle expertise into a rapidly evolving transportation environment. The company's strategic vision emphasizes growth while maintaining a deep focus on the social and economic development of the communities in which it operates.
Investor and Media Contacts
For financial inquiries, contact Louis Tonelli, Vice President of Investor Relations, via email at louis.tonelli@magna.com. For media-related questions, reach out to Tracy Fuerst, Vice President of Corporate Communications, or Rej Husetovic, Director of Corporate Communications Europe, at tracy.fuerst@magna.com and rej.husetovic@magna.com respectively.
Frequently Asked Questions
What will Magna showcase at IAA Mobility 2025?
Magna will showcase its innovations in sustainable materials, drivetrains, and energy storage systems, alongside advanced vehicle technologies.
Where is Magna's booth located at the event?
Magna's booth is situated in Hall B3, Booth E40 during IAA Mobility 2025.
How can attendees schedule vehicle demonstrations?
Attendees can schedule outdoor demo drives by registering at the Magna booth during the event.
Who is Uwe Geissinger?
Uwe Geissinger is the Executive Vice President and President of Magna Europe, overseeing the company’s strategic initiatives in the region.
What is the role of AI in Magna's innovations?
AI powers decision-making processes within Magna's driving technologies to enhance safety and improve vehicle perception.
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