Boostly Secures Patent for Innovative Messaging Platform
Boostly, the leading marketing platform tailored for restaurants, has been awarded a patent for its groundbreaking technology. This innovation enables restaurants to effectively collect, organize, and leverage customer data from various platforms, such as point of sale (POS) systems and online ordering services, to facilitate smarter and more personalized messaging.
Empowering Restaurants with Data-Driven Solutions
The new patent not only showcases Boostly's innovative approach to guest data but also emphasizes the vital role of marketing automation in enhancing customer loyalty. This system is helping countless restaurants transform first-time diners into regular patrons through intelligent communication strategies driven by data.
Key Features of the Patent
This revolutionary technology allows Boostly to:
• Effortlessly gather customer information, including contact details, order history, and visit frequency, from integrated systems like POS and reservation technology.
• Automatically encourage guests to opt into targeted marketing initiatives.
• Ensure that opt-in consent is obtained and respected from interconnected systems.
• Segment customers based on shared behaviors and preferences to tailor marketing efforts.
• Dispatch timely and relevant SMS messages that effectively boost repeat orders.
Revolutionizing Restaurant Marketing
Shane Murphy, CEO of Boostly, stated, "Receiving this patent is a significant achievement, not only for Boostly but for the entire restaurant marketing landscape. We've developed a system that unlocks the potential of a restaurant's guest data. Our goal is to empower operators with tools that were previously accessible only to large enterprise brands."
The essence of this patent lies in enhancing connection between restaurants and their patrons through personalized communication. By linking customer data with impactful messaging, Boostly is enabling restaurants of all sizes to foster improved customer experiences and achieve better outcomes.
Rather than relying on generic marketing campaigns or mass messaging, establishments utilizing Boostly can deliver behavior-based communications. This is driven by real-time insights and customer behavior, allowing for greater personalization.
Transforming Data into Action
As Murphy emphasized, "Data without action is merely a spreadsheet." The technology that Boostly offers transforms static data into dynamic marketing tools. It provides restaurants with the capability to engage each customer as if they were a regular, thereby driving significant revenue growth. Furthermore, the patent solidifies Boostly's unique position as the sole SMS marketing provider capable of utilizing guest data for tailored marketing campaigns.
Continuous Growth and Leadership Recognition
This patent achievement represents just one of many milestones during a year of notable growth for Boostly. Following a substantial $22 million Series A funding round, led by PeakSpan Capital, the company has broadened its offerings with new features including AI-driven SEO, social media management, and review generation tools, thereby reinforcing its standing as the premier platform for guest engagement designed specifically for restaurants.
With this patent, Boostly is committed to leveling the playing field for independent and multi-unit restaurants, granting them access to sophisticated, data-centric marketing strategies once solely available to national chains.
About Boostly
Boostly serves as the marketing operating system for restaurants. With a mission to enhance repeat orders and strengthen guest relationships, the platform provides SMS marketing, review management, SEO, and social media services. By integrating with POS and ordering systems, Boostly enables restaurants to transform their data into revenue.
Media Contacts
Ryan Roberts
(800) 720-7738
Frequently Asked Questions
What technology has Boostly recently patented?
Boostly secured a patent for its innovative messaging technology that leverages guest data for personalized marketing.
How does the patent help restaurants?
The patent empowers restaurants to collect and utilize customer data to enhance guest engagement and drive repeat business.
What are some features of Boostly's platform?
Key features include the ability to gather guest data, automate marketing campaigns, and send personalized SMS messages.
Why is this patent significant for Boostly?
This patent not only showcases Boostly's innovation within the restaurant marketing sector but also positions the company as a leader in SMS marketing solutions.
What is Boostly's mission?
Boostly aims to enhance restaurants' marketing capabilities, providing access to data-driven marketing strategies that were previously available only to larger chains.
