You are so correct and it's a big punch in the face to those who tried to undermine and lie about this company for years. Hangover Joe's over the last year with all the new dealers and social media, plus now this new brand of beef jerky have actually made their enemies look like total fools. I guess this was the pig roast they were talking about a year ago this time when they started the process of this brand. Just brilliant! Go Joe! They also refer to it in social media as operation upshot.