It took a lot of work to launch a branded product line like this. But I also think it's going to be bigger than most realize yet. I would estimate just the initial jerky orders from dealers will be in the $200k to $300k range. The dealers can actively market this at many types of events, selling the products at retail price making a much larger profit for themselves while gaining more interest for the brands. This should also bring in a number of new dealers since they will become more profitable with more products to offer.

Unlike the shots several samples can be given out from one package and when people find a flavor they like will usually buy some on the spot then become a regular customer purchasing it from stores in the dealers area. It's much the same with store owners if they like the product and taste they will carry it.

As far as KBM however it turns out HJOE will still be here expanding and growing stronger all the time. More dealers, Korea, Japan, Canada, Europe, etc. HJOE's come a long way the past couple years but nowhere near where they'll be in a few more.