Yes I understand the previous cost. But when it comes to current volume, that price is way over being realistic. Consider in years past a months worth of production is around 5,000 bottles. Where as now a months production is more in line with 50,000 to 150,000. Reduced Supplier cost alone will drive the price down due to the size of supplies purchased in bulk. That includes ingredients. The cost for using the line, workers, waste, downtime, maintenance and quality all improves with time. This will all reduce product cost. I'm not just making this stuff up off of the top of my head. Yes 2 years ago when the company had to change venues I can see start up cost being high.