I hope you're right and I'm sure costs have come down, I'm just not sure how far. There's a lot that goes into the products. The ingredients, the bottles and caps, the printed sleeves, the 12 pack printed cardboard containers, the cardboard boxes which each contain 2 of the 12 packs, and the cardboard master cases each containing 6 of the 24 shot cases then United One's cost and profit on filling the shots. Storage of the shots after manufacture and testing of them before they can be shipped.