These numbers are before the savings realized with volume manufacturing. Most of the cost is for the ingredients and where they expected to save the most money with volume production. It's the ingredients cost they expected to lower to about 30 cents a shot or less. Both shots cost about the same to produce.

Hangover Joe's sells The Hangover Recovery Shot to retail locations in 24-bottle cases. The average revenue per case is $27.55, with bottles typically retailing for $2.99 per bottle. The Cost of ingredients to produce our products is expected to average 35 cents per bottle in 2014, or $8.31 for 24-pack. Fully absorbed product cost is expected to be $.47 per bottle in 2014.


http://www.otcmarkets.com/edgar/GetFilingHtml...ID=9928366