Yes, and ... what does a distribution deal actually mean? Does it mean a full presence in all stores? Does it mean "We'll try it out in three stores, then we'll see?" I'm looking forward to a KYSO distribution press release, but a 'shallow' KYSO will still be about potential. It will generate a pop without necessarily much in the way of legs. A 'deep' distribution press release will mean the stock pops for real.