Lemon Seed Marketing's Crystal Williams Joins Women in HVACR
Crystal Williams' Appointment to Women in HVACR
Crystal Williams, a seasoned home service expert and founder of Lemon Seed Marketing, has taken a new step in her professional journey by being elected secretary of the Women in HVACR board of directors. With her extensive experience in branding and marketing for the home service industry, Williams brings invaluable insight to her new role.
Years of Expertise in the Industry
As a veteran of the industry, Williams recognizes the importance of supporting women who are making strides in the HVACR field. "Serving on the Women in HVACR board has connected me with numerous women who represent the future of our industry," Williams shared. Her focus will remain on enhancing the mission of Women in HVACR, which strives to empower women entering the trades.
The executive board, which Williams will now be a part of, plays a crucial role in guiding the initiatives and objectives of the organization. Alongside her, other notable women have been elected, including Kristen Gallup as president, Jane Sidebottom as vice president, and Angela Miller as treasurer for 2025.
Women in HVACR's Mission and Growth
The mission of Women in HVACR is to promote the increasing number of women entering the HVACR industry. With the leadership of experienced individuals like Williams, the board aims to deepen their efforts in fostering an inclusive environment that supports all female professionals.
Amy O'Grady, the executive director of Women in HVACR, highlighted the importance of Williams' previous five years as a member. "We know the important perspective she brings to our executive board," O'Grady stated, noting Williams' marketing experience as critical for the organization’s growth.
From Family Business to Iconic Branding Agency
Williams began her journey in the HVAC industry back in 2011, working at her family's business, McWilliams & Son Heating and Air Conditioning. She was instrumental in transforming their marketing approach before realizing her passion could serve a wider audience in the HVAC sector.
In 2020, Williams founded Lemon Seed Marketing alongside her partner, Emily Fleniken. This specialized brand strategy agency has since set itself apart by offering tailored services that align with the needs of the home service industry. Williams' recognition by Women in HVACR is a direct result of her commitment to elevating women in the trades through her work at Lemon Seed Marketing.
Commitment to Community and Education
Women in HVACR offers various networking and educational opportunities to its members, which is a crucial part of its mission. With over 1,200 members, the organization has set the standard for supporting women in an often male-dominated industry by providing scholarships to help pursue careers in HVACR.
These initiatives create pathways for women to gain access to mentorship and educational resources that can propel their careers forward.
About Lemon Seed Marketing
Lemon Seed Marketing stands proud as a full-service brand strategy agency aimed at propelling businesses in the skilled trades. This agency, under Williams’ leadership, focuses on helping their clients achieve success by implementing unique branding strategies that resonate with their target market. The hands-on approach allows them to address client needs effectively, making their services not only comprehensive but also personalized.
About Women in HVACR
Since its inception in 2002, Women in HVACR has made it its priority to support women pursuing careers in the Heating, Ventilation, Air Conditioning and Refrigeration (HVACR) sectors. Through numerous educational events and community-building initiatives, the organization continues to serve as a beacon of hope and support for women professionals across the industry.
Frequently Asked Questions
Who is Crystal Williams?
Crystal Williams is the founder of Lemon Seed Marketing and has been elected as the secretary for Women in HVACR.
What is Women in HVACR?
Women in HVACR is an organization aimed at empowering and promoting women in the HVACR industry through mentorship and education.
What roles will other members hold on the executive board?
Alongside Crystal Williams, Kristen Gallup serves as president, Jane Sidebottom as vice president, and Angela Miller as treasurer.
What services does Lemon Seed Marketing offer?
Lemon Seed Marketing provides brand strategy services tailored specifically for businesses in the skilled trades.
How does Women in HVACR support its members?
Women in HVACR supports its members by offering networking opportunities, educational resources, and scholarships for those pursuing careers in HVACR.
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