Leadership Changes Spark Innovation at Virtual Gurus

Leadership Transitions at Virtual Gurus
CALGARY, Alberta — Virtual Gurus, a leading talent marketplace dedicated to connecting businesses with skilled North American virtual assistants and AI-powered support, has made significant changes in its leadership team. Founder Bobbie Racette has stepped down from her role as CEO to embrace her new position as Founder & President. Elliot Schneier has been appointed as the new Chief Executive Officer, marking a fresh start for the company.
Bobbie Racette’s Remarkable Journey
Bobbie Racette has a storied history with Virtual Gurus, evolving it from a simple idea at her kitchen table into a flourishing platform. Under her eight-year leadership, Racette made history as the first Indigenous woman in Canada to secure a Series A funding round. Her dedication has led to the generation of real economic opportunities, with the company paying out over $15 million in wages to its community of virtual assistants.
New Initiatives Under Bobbie Racette
In her new position, Bobbie will continue to play a vital role, focusing on the company's Purpose & Impact initiatives. She aims to enhance enterprise partnerships and elevate the brand's presence throughout North America, staying true to her commitment of guiding the company's mission. Racette reflects on her journey, stating, "Virtual Gurus was born from a deep belief that work should be inclusive for everyone." Her vibrant vision continues to motivate her as she transitions into this role.
The Vision of Elliot Schneier as CEO
Elliot Schneier, who joined the company in 2024 as Chief Operating Officer, has quickly become an integral part of the organization. With a background of successfully scaling startups, he is now poised to direct the company towards its next phase of growth. One of his recent accomplishments includes the launch of VG Connect, an AI receptionist designed to help businesses streamline their operations.
Continuing the Legacy of Leadership
“Bobbie has built something extraordinary, an organization that embodies both soul and scale,” stated Schneier. He recognizes Racette's foundational work and is committed to maintaining the values she instilled as they move forward. Together, they hope to create a company that remains inclusive, tech-forward, and people-focused.
Funding to Propel AI Innovations
In addition to leadership changes, Virtual Gurus has announced the closing of the first tranche of its next funding round, a strategic move aimed at accelerating the growth of VG Connect. Bobbie emphasized that this funding empowers not only the tools they create but also the broader impact on communication practices for businesses.
Board Leadership Strengthening
Another significant development is the appointment of Kelly Schmitt, former CEO of Benevity, as the new Chair of the Board. This majority-women Board of Directors aims to elevate inclusive leadership within the company. Elliot Schneier expresses confidence in Schmitt's experience, noting that she is perfectly positioned to guide Virtual Gurus into a robust future.
About Virtual Gurus
Virtual Gurus is more than just a talent platform; it integrates proprietary AI with human expertise to support businesses in achieving their goals. The company specializes in delivering virtual assistant services, 24/7 conversational AI reception, and comprehensive workforce solutions. Their commitment to creating meaningful employment opportunities for underrepresented communities sets them apart in the marketplace.
Frequently Asked Questions
What key changes are happening at Virtual Gurus?
Bobbie Racette has stepped down as CEO, transitioning to Founder & President, while Elliot Schneier steps into the CEO role.
What will Bobbie Racette focus on in her new role?
She will lead Purpose & Impact initiatives and strengthen partnerships, enhancing the company's brand presence.
How has Virtual Gurus impacted the job market?
The company has paid out over $15 million in wages to its virtual assistants, fostering economic opportunities.
What is VG Connect?
VG Connect is an innovative AI-powered receptionist designed to improve business communications and operations.
What is the significance of the new Board leadership?
Kelly Schmitt has been appointed as Chair, and her leadership is expected to further strengthen the company's commitment to inclusive growth.
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