Kyuwang Cho Takes the Helm at Hankook Tire's North America Division
![Kyuwang Cho Takes the Helm at Hankook Tire's North America Division](/images/blog/ihnews-Kyuwang%20Cho%20Takes%20the%20Helm%20at%20Hankook%20Tire%27s%20North%20America%20Division.jpg)
Kyuwang Cho Appointed Senior Vice President at Hankook Tire
Hankook Tire, a prominent name in the tire manufacturing industry, has announced the promotion of Kyuwang (Ken) Cho to the role of Senior Vice President of Sales and Marketing for its North America operations. This significant appointment emphasizes Hankook's commitment to enhancing its market presence and sales strategies in a rapidly evolving landscape.
Key Responsibilities and Initiatives
In his new role, Cho will spearhead various critical functions including marketing strategy, technical services, and logistics operations throughout North America. One of his primary goals is to reinvigorate Hankook's ONE Program, designed to provide recognition and incentives to tire dealers across the country, thereby fostering stronger partnerships and enhancing dealer engagement.
Ken Cho's Vision for Growth
Rob Williams, President of Hankook Tire America Corp., expressed confidence in Cho’s capabilities, emphasizing that his wealth of experience is crucial for driving sales and achieving strategic market growth. "As we continue to expand our presence in North America, Ken's expertise will be vital as we ramp production at our Tennessee facility and complete our expansion phases," said Williams.
Cho’s Extensive Experience
Ken Cho brings over 25 years of dedicated experience with Hankook to his new position. His previous roles have seen him excel as Vice President of U.S. PCLT Sales and as Vice President of Global Sales in Korea, where he played a crucial role in international market expansion and global sales strategies. His unique blend of global insights and local market understanding positions him well to meet the challenges of his new role.
About Hankook Tire America Corp.
Headquartered in Nashville, Tennessee, Hankook Tire America Corp. is establishing itself as a key player in the U.S. tire market. The company is committed to leveraging investments in technology and manufacturing to provide reliable, high-quality tire products that prioritize safety and environmental responsibility. They offer a comprehensive range of ultra-high-performance passenger tires, light truck and SUV tires, as well as medium truck and bus tires across the United States. Hankook Tire America Corp. proudly operates as a subsidiary of Hankook Tire & Technology Co., Ltd., which is recognized as a Forbes Global 2000 company located in Seoul, Korea.
Frequently Asked Questions
What is Kyuwang Cho's new position at Hankook Tire?
Kyuwang Cho has been appointed as the Senior Vice President of Sales and Marketing for Hankook Tire's North America operations.
What are Cho's main responsibilities in his new role?
Cho is responsible for overseeing marketing strategy, technical services, and logistics operations, with a focus on enhancing dealer engagement through the ONE Program.
Who is Rob Williams?
Rob Williams is the President of Hankook Tire America Corp., who publicly supported Cho's promotion and discussed the company’s growth strategies.
How long has Kyuwang Cho been with Hankook?
Kyuwang Cho has over 25 years of experience serving in various roles at Hankook Tire.
Where is Hankook Tire America Corp. headquartered?
Hankook Tire America Corp. is headquartered in Nashville, Tennessee.
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