Katie Strout Elevates Marketing Strategy as Highspring CMO
Katie Strout Elevates Marketing Strategy at Highspring
Katie Strout has been appointed as Chief Marketing Officer (CMO) of Highspring, ushering in a new era of enterprise growth. Strout has had a considerable impact on repositioning Highspring's consulting, managed services, and talent solutions, helping improve business agility for its clients.
This milestone comes shortly after Strout joined Highspring, where she played a pivotal role in leading a significant brand transformation. Under her guidance, the company has redefined its go-to-market strategy, aligning its brand architecture and marketing operations with long-term strategic initiatives.
In her capacity as CMO, Strout will manage enterprise marketing strategies across various business units, particularly focusing on enhancing market connectivity and scaling demand generation. She aims to establish marketing as a key strategic driver within the organization, fostering greater collaboration across teams.
Steve Kass, Chief Operating Officer at Highspring, commented, "Katie brings an exceptional blend of strategic insight, operational prowess, and creative leadership. She has elevated the marketing function to become a crucial partner for our business units, helping us achieve meaningful results. Her advancement to CMO is important as we embark on our next growth chapter."
Strout's marketing leadership spans almost two decades, with experience across diverse industries. Before her tenure at Highspring, she was the Vice President of Performance Marketing at a Fortune 500 global professional services firm, where her initiatives significantly enhanced brand and demand generations. She has also held pivotal marketing roles within leading technology and gaming companies, establishing a robust record of fostering innovation and driving engagement.
Since joining Highspring, Strout has closely integrated marketing efforts with business objectives, positioning the organization for robust global growth. Her innovative strategies emphasize agility and resonate with Highspring's transformative journey, combining strategy, talent, execution, and technology to better serve clients. "I'm incredibly proud of our team's ability to power a growth engine that delivers value across all of our services and solutions," Strout shared. "We're developing a marketing approach that matches the scale and opportunity of our organization, and I feel privileged to lead us into this next growth phase."
Highspring supports over 10,000 professionals in more than 50 countries, helping clients to adapt, scale, and flourish amid evolving business challenges. The organization’s client-driven model—centered around agility, outcomes, and performance—continues to attract accolades from renowned sources such as Forbes, Inc. 5000, and Staffing Industry Analysts.
About Highspring
Highspring is at the forefront of global professional services, offering three integrated solutions—Consulting, Managed Services, and Talent Solutions. Vaco by Highspring specializes in delivering customized talent solutions across various domains, including Accounting and Finance, Business and Digital Transformation, Risk and Compliance, and Information Technology. With a workforce of over 10,000 employees across more than 45 offices worldwide, Highspring empowers partners to thrive, tackle challenges, and seize opportunities in an ever-changing landscape. Discover more about Highspring at highspring.com.
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Highspring PR Team
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Frequently Asked Questions
What is Highspring?
Highspring is a leading global professional services organization specializing in Consulting, Managed Services, and Talent Solutions.
Who is Katie Strout?
Katie Strout is the newly appointed Chief Marketing Officer at Highspring, tasked with enhancing the company’s marketing strategy.
What are the key responsibilities of the CMO at Highspring?
The CMO is responsible for overseeing enterprise marketing strategy, focusing on market connectivity, demand generation, and aligning marketing as a strategic driver.
How has Katie Strout impacted Highspring?
Strout has played a crucial role in transforming Highspring's brand and marketing operations, aligning them with the company's strategic vision.
What is Highspring's client model?
Highspring uses a client-first model, centering on business agility, outcomes, and performance, helping over 10,000 professionals in more than 50 countries.
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