DECKED Teams Up with CBS for The Road
DECKED, a pioneering figure in truck bed organization and storage solutions, has proudly stepped into the spotlight by partnering with CBS for a compelling new music competition, The Road. This exciting collaboration features DECKED as a prominent brand integrated into the show, which highlights the journeys of up-and-coming musicians competing for their big break.
A Glimpse into The Road
The Road follows twelve talented musicians aiming to become opening acts for celebrated GRAMMY Award winner Keith Urban. Accompanied by the energetic guidance of fellow GRAMMY Award winner Gretchen Wilson, who serves as the show's 'Tour Manager', these artists face unique challenges as they navigate different music venues across the country. Executive producers Blake Shelton and Taylor Sheridan also contribute to crafting a show that promises to be riveting and engaging.
Behind the Scenes of a Music Career
Unlike typical talent shows, The Road provides an authentic look into the lives of emerging artists. Viewers will experience the backstage hustle and the reality of touring life, far removed from the glossy veneer often portrayed in the entertainment industry. The series captures the struggles and triumphs that come with showing off their musical talents on stage.
How DECKED Products Enhance the Journey
DECKED will prominently feature its innovative storage solutions throughout the show, allowing audiences to see how its products can make life more organized for traveling musicians. As the sole partner in the automotive accessory and organization category, DECKED's products will be spotlighted as essential tools for these artists as they juggle performances, rehearsals, and road travel.
Celebrating Shared Values
Greg Randolph, DECKED's Vice President of Marketing, shared the brand's motivations for this partnership, stating, "Supporting hard-working, road-tested people is in our DNA. The musicians in The Road embody the same grit and spirit that we respect and cater to. Each artist puts in the miles, connecting with fans while pushing the limits of their creativity and endurance. Collaborating with a narrative that mirrors our values felt like a natural fit for us."
Expanding Its Reach Through Innovative Marketing
In addition to the show's focus on DECKED products, the company is set to launch a range of virtual billboards across the nation. This initiative aims to enhance visibility and connect with millions of viewers, thus extending DECKED's footprint in the music and entertainment space.
Committed to Quality Manufacturing
DECKED remains dedicated to craftsmanship and quality, as evidenced by their commitment to manufacturing durable products within the USA. With facilities located in Defiance, Ohio, and St. George, Utah, the company is poised to deliver reliable organization solutions to contractors, tradespeople, and outdoor enthusiasts alike.
Join the Journey with DECKED
As this thrilling new series unfolds, DECKED invites music lovers and truck enthusiasts to journey alongside the talented artists and see how they navigate their paths to success. The Road isn't just a show; it's a celebration of musical talent and the stories intertwined with perseverance and dedication.
Frequently Asked Questions
What is the premise of The Road?
The Road showcases twelve talented musicians competing to be opening acts for Keith Urban at venues across America, giving a raw look into their touring lives.
How is DECKED involved with The Road?
DECKED is the exclusive partner in the automotive accessory category and will integrate its products throughout the show's episodes.
What can viewers expect to see in the show?
Viewers will experience the challenges and triumphs of musicians as they tour, showcasing their artistic journeys and the reality of life on the road.
Who are the key figures behind The Road?
The Road is produced by Taylor Sheridan and Blake Shelton, with Keith Urban serving as the show's headlining star and executive producer.
What does DECKED focus on in its manufacturing?
DECKED is committed to creating high-quality, rugged storage solutions manufactured in the USA, ideal for tradespeople and outdoor enthusiasts.
