Join the Big Ten Blood Donation Challenge for Million-Dollar Prize
Join the Big Ten Blood Donation Challenge for a Million-Dollar Prize
This football season, Abbott and the Big Ten Conference are rallying students, alumni, and fans to save lives and support their schools through blood donations. This initiative, now in its second year, aims to inspire participation across all 18 universities within the Big Ten, with a remarkable reward of $1 million for the school that accumulates the most blood donations.
The Competition Details
The 'We Give Blood' challenge engages universities in a friendly rivalry, with the objective of boosting blood donations from the campus community. Each participating school will compete from August 27 to December 5, tracking contributions through a live leaderboard available on the designated site. This exciting motivational campaign emphasizes not only school spirit but also the critical need for blood donations in the country.
The Need for Blood Donations
The U.S. is currently facing significant blood shortages, with alarming reports highlighting that some blood centers have less than a one-day supply on hand. Blood is essential for a multitude of medical procedures, including trauma response, maternal care, and cancer treatment. Young individuals are increasingly vital to this initiative as they are showing decreased participation in blood donations, making the urgency of this competition a critical one.
How to Participate
Anyone eligible to donate blood can participate in this nationwide challenge at their convenience within the specified dates. Donations can be made at any local blood center, and participants can log their contributions by simply texting 'DONATE' to 222688. These logged donations will directly contribute to the school's rankings in the competition.
Exciting Benefits for Donors
To make the experience more engaging, Abbott has developed exclusive, limited-edition T-shirts designed for each Big Ten school. Donors who participate on 'We Give Blood Day' can be among the first to receive these collectible items. Additionally, as part of the challenge, mini-competitions will be held throughout the football season, giving schools the chance to compete on a weekly basis for the most donations.
Key Dates in the Competition
The competition launches on August 27, kicking off a spirited season for both fans and participants. A celebration of achievements will culminate in the announcement of this year's winner at the Big Ten Championship Football Game, where the institution will receive a substantial prize aimed at promoting student or community health initiatives.
Abbott's Commitment to Blood Donation
Abbott, a leader in healthcare and diagnostics, is dedicated to addressing the blood shortages plaguing the nation. By leveraging the enthusiasm surrounding college sports, Abbott hopes to inspire a new generation of blood donors who will consistently contribute to maintaining a robust blood supply. The company's CEO emphasized the potential for this initiative to create a lasting impact on community health.
According to Abbott's leadership, the company recognizes the passion that young people have for their communities. By participating in this challenge, they can channel their competitive spirit into a cause that truly matters—saving lives. This campaign represents a direct investment in the future of the nation’s blood supply and provides a platform for individuals to meaningfully contribute to the health of their communities.
Collaborating for a Healthier Future
The collaboration between Abbott and the Big Ten Conference symbolizes a strategic partnership aimed at fostering long-term commitment to blood donation. As universities come together to motivate their supporters and build awareness regarding medical needs, this initiative highlights the strength of collective action in addressing public health crises.
Last Year's Achievement
In the inaugural competition, the University of Nebraska-Lincoln led the charge with an impressive total of nearly 4,000 blood donors, potentially saving an estimated 12,000 lives. Utilizing the prize funds, the university is investing in health-focused research and student support initiatives which enhance the overall well-being of its community.
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Frequently Asked Questions
What is the 'We Give Blood' drive?
The 'We Give Blood' drive is a competition among Big Ten universities aimed at increasing blood donations, with a $1 million prize for the winning school.
How can I participate in the donation drive?
Eligible individuals can donate blood at any center between August 27 and December 5 and can log their donations by texting 'DONATE' to 222688.
What do participating donors receive?
Donors can receive exclusive, limited-edition T-shirts representing their respective Big Ten schools.
When will the winner be announced?
The winner of the blood donation challenge will be announced during the Big Ten Championship Football Game.
Why is this campaign important?
The campaign addresses critical blood shortages in the nation, aiming to inspire a culture of philanthropy among college students and fans.
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