iQIYI iJOY Conference 2025: Innovative Content Strategy Revealed

iQIYI iJOY Conference 2025 Unveils New Content Strategy

At the 2025 iJOY Conference, iQIYI showcased an impressive lineup of over 400 new titles set to capture audiences in 2025 and beyond. The event served as a platform to highlight how iQIYI is reshaping its content strategy by integrating popular intellectual property (IP) with diverse formats, including both long and short-form content, as well as groundbreaking AI-powered projects. This innovative approach promises to redefine narrative experiences in the evolving digital landscape.

A Forward-Thinking Approach to Entertainment

Founder and CEO Yu GONG framed this new era by describing the transformative blending of long- and short-form content coupled with the impact of AI. "The entertainment world is fundamentally reshaping, and it’s essential that we deliver emotional value to our users across every interaction," he stated. This vision focuses on leveraging premium IP to enhance viewer engagement and create meaningful entertainment experiences.

Investment in Diverse Content

iQIYI is committed to not only nurturing its strong heritage of long-form dramas but also embracing the growing trend of micro-dramas. These shorter formats are driving significant audience engagement, appealing particularly to the mobile viewer. The combination of engaging stories and technological advancements sets the stage for a dynamic viewing experience.

Exciting Content Lineup for 2025

The content ecosystem set for release in 2025 looks promising. With flagship dramas like "Drifting Away," "Feud," and "Coroner's Diary," iQIYI has seen a steady increase in viewership. Additionally, the company boasts an extensive library of over 20,000 micro-drama titles, affirming its commitment to delivering on viewer preferences.

Creative Philosophy Driving Success

During the event, Chief Content Officer Xiaohui WANG emphasized the significance of developing unique IP. This strategy has enabled the production of diverse, high-quality content resonating across various genres. WANG states, "We commit wholeheartedly to every genre. Premium IP must evoke emotion and ideals to connect with viewers." This multifaceted creative approach helps the platform maintain vibrant and captivating content.

Diverse Genres for All Viewers

iQIYI has a robust plan for upcoming content across numerous formats. The anticipated drama lineup includes long-form series like "Strange Chronicles of Tang" while incorporating popular genres like suspense and romance. Additionally, a growing assortment of micro-dramas designed specifically for on-the-go viewing will cater to modern audiences.

Engagement in Sports and Events

Sports programming continues to be a significant offering for iQIYI. The company plans to broadcast major football leagues from Asia and Europe and the much-anticipated 2026 FIFA World Cup. Original programming such as the “Unbiased Football Guide” will enhance viewer engagement during these events.

Creating Immersive Experiences Beyond the Screen

iQIYI is also committed to extending its IP beyond traditional formats through immersive, offline experiences. Their latest plan includes the establishment of a new iQIYI Land, allowing fans to experience their favorite shows in person. These immersive theaters are being expanded to further enhance the audience's connection to the content.

AI Enriching Creativity and Marketing

The introduction of the "Peter Pau × iQIYI AI Theater" marks a significant step in AI's role in the creative process. This initiative invites creators to engage in AI-driven projects, offering fresh and innovative films. Senior Vice President Gang WU shared insights into how AI is also transforming marketing strategies, facilitating targeted campaigns that resonate with audiences.

Frequently Asked Questions

What is the focus of iQIYI's new content strategy?

iQIYI is focusing on integrating diverse content formats, including long- and short-form shows, along with AI-driven productions to engage viewers meaningfully.

How many new titles will iQIYI release in 2025?

The company announced an exciting slate of over 400 new titles scheduled for release throughout 2025 and into 2026.

What genres will be prioritized in the upcoming releases?

The upcoming content will span various genres, including drama, romance, suspense, and more, ensuring diversity for all audience types.

How does iQIYI plan to enhance viewer engagement?

Through innovative offline experiences, including new iQIYI Lands and immersive theatres, combined with engaging online content, iQIYI aims to deepen audience connections.

What role does AI play in iQIYI's strategy?

AI is being used extensively in content development and marketing efforts, enhancing creativity and driving targeted audience engagement.

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