Ipsos Enhances Market Reach with BVA Family Acquisition
Ipsos Completes Acquisition of The BVA Family
Ipsos, one of the world's leading market research companies, has announced the successful completion of the acquisition of The BVA Family. This marks a strategic expansion of Ipsos's operations and capabilities, allowing the company to strengthen its position in several key markets.
Significance of the Acquisition
The process of acquisition was concluded after a thorough examination of regulatory requirements, which included consultations with employee representatives and obtaining necessary approvals from competition authorities. This meticulous approach ensures smooth integration and operational continuity.
This acquisition significantly enhances Ipsos's footprint in France while simultaneously bolstering its expertise in the UK and Italy. The BVA Family is recognized for its advanced methodologies in customer experience monitoring and detailed analyses regarding consumer behavior. Furthermore, the integration of BVA's strengths in behavioral science research and pack testing methodologies via PRS IN VIVO presents a unique opportunity for Ipsos to amplify its service offerings globally.
Leadership Insights
Ben Page, CEO of Ipsos, expressed enthusiasm about the acquisition, stating, “We are delighted to welcome The BVA Family teams to Ipsos. They now benefit from our global infrastructure, and the opportunities our scale brings them, while our clients will have access to new, innovative solutions. With our strong cultural fit and complementary set of services, we are poised to deliver even greater value to the businesses and organizations we serve.”
Highlighting the partnership, Gerard Lopez and Pascal Gaudin, Chairmen of The BVA Family, noted, “We are pleased to join forces with Ipsos, enabling us to leverage its international presence and competencies to enhance our capabilities. This merger allows us to provide cutting-edge analysis and insights into society and markets.”
Future Operations and Brand Integration
Post-acquisition, Ipsos France will function under the name Ipsos BVA. The Italian teams will move forward as Ipsos Doxa, while the UK operations will be integrated under the Ipsos brand as BDRC. This branding strategy not only solidifies Ipsos’s identity but also instills trust and familiarity among existing and potential clients.
As Ipsos cements its commitment to enhancing its service delivery, the company's extensive portfolio of business solutions will play a crucial role in addressing client demands. The experience brought by The BVA Family adds a new dimension to Ipsos’s offerings, especially in market analysis and research tailored for various sectors.
About Ipsos
Founded in 1975, Ipsos has grown into one of the largest market research and polling firms, present in 90 markets and employing almost 20,000 professionals. Ipsos prides itself on its diverse capabilities that allow for deep insights into the motivations and behaviors of consumers and citizens alike. The company's commitment to understanding complex market dynamics is encapsulated in its tagline, "Game Changers," reflecting its aim to guide clients confidently through a rapidly evolving world.
Listed on Euronext Paris since 1999, Ipsos remains steadfast in its pursuit of innovation and excellence in market research. With this acquisition, the company is well-positioned to offer even deeper insights and broaden its global reach.
For further information, Ipsos can be contacted at:
35 rue du Val de Marne
75 628 Paris, Cedex 13 France
Tel. +33 1 41 98 90 00
Frequently Asked Questions
What was the purpose of the Ipsos and BVA Family acquisition?
The acquisition aimed to expand Ipsos's market capabilities, strengthen its position in key regions, and enhance service offerings.
How did Ipsos ensure a smooth acquisition process?
Ipsos fulfilled all regulatory requirements, held consultations with employee representatives, and secured necessary competition authority approvals.
What new branding will Ipsos adopt post-acquisition?
Ipsos France will operate as Ipsos BVA, while teams in Italy will be known as Ipsos Doxa and the UK operations as Ipsos.
What expertise does The BVA Family bring to Ipsos?
BVA offers advanced methodologies in customer experience monitoring, pack testing, and behavioral science research.
Where can I find more information about Ipsos?
More details about Ipsos and its services are available at www.ipsos.com.
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