göt2b Celebrates Curl Culture in a Big Way
Henkel's trendsetting styling brand, göt2b, is taking a leap into creativity and community engagement with the introduction of their göt2b Curled collection. These special activations are designed to celebrate every unique curl, wave, and coil, inviting consumers to fully embrace their natural hair textures.
Engaging Experiences for Natural Hair Enthusiasts
To keep the momentum from the launch of the göt2b Curled collection, the brand is hosting two immersive interactive experiences. These events are uniquely crafted to resonate with Gen Z and millennial consumers, who are increasingly confident in showcasing their natural hair. The aim is to create a bold environment where self-expression is not just welcomed; it's celebrated.
The Göt2b Emergency Box in Action
The first event took place in a vibrant setting where guests encountered the göt2b "Emergency Box". This inventive concept was hosted in Domino Park. The box cleverly activated based on humidity levels, enabling visitors to receive complimentary full-size göt2b Curled products to combat frizz. After collecting their product, attendees could step into the Frizz-Free Photo Zone, creatively designed with mirrors and artistic backdrops that encouraged attendees to share their fun curl moments.
Discovering the Curl House
Following this, göt2b set up the "Curl House" pop-up in the lively Flatiron District. This attraction featured a 20-foot branded container, vibrant with göt2b’s signature colors and creativity. Guests were encouraged to explore their hair’s potential while enjoying delicious, complimentary frozen treats inspired by curl patterns. The atmosphere was enriched by Brand Expert TokyoStylez and Curled Brand Ambassador SherriAnn Cole, who connected with participants, helping create captivating social media moments.
Empowering Self-Expression Through Curls
“göt2b has always celebrated self-expression without any boundaries. Our new Curled collection embodies this spirit,” remarked Linda Lin, Head of Consumer Hair at Henkel Consumer Brands North America. “We are delighted to bring these engaging experiences to a city that thrives on individuality, empowering consumers to recognize and love their unique hair,” she added. This immersive experience is a testament to göt2b's commitment to connection and celebration of natural beauty.
About the Göt2b Curled Collection
The göt2b Curled collection showcases innovative products designed specifically for enhancing natural curls. This line includes the Flexible Curl Foam, Curl Defining Jelly, and Styling Cream, all expertly formulated to provide bouncy, lustrous curls while effectively managing frizz. Each product aims for salon-level results at home, encouraging consumers to embrace who they are.
Available at an affordable price of $9.99 each, these products are conveniently accessible through major retailers like Walmart, Target, Ulta Beauty, and online platforms such as Amazon.com.
About Henkel in North America
Henkel proudly boasts a remarkable range of well-known brands in North America, including Schwarzkopf hair care, Dial soaps, and Persil laundry products. With anticipated sales nearing $6.5 billion, North America constitutes 28 percent of Henkel's global sales, showcasing a significant presence in the market. The company employs approximately 8,000 individuals across the U.S., Canada, and Puerto Rico, continuing to bring innovative personal care solutions to its consumers.
Frequently Asked Questions
What is the purpose of the göt2b pop-ups?
The pop-ups aim to celebrate natural curls and engage consumers in a fun, creative way to embrace their individual hair textures.
When did the pop-up events take place?
The first event occurred in July, with additional events following closely, serving to excite and connect with the community.
What products are included in the göt2b Curled collection?
The collection includes the Flexible Curl Foam, Curl Defining Jelly, and Styling Cream, aimed at enhancing curls while controlling frizz.
Where can I find göt2b Curled products?
These products are available at popular retailers such as Walmart, Target, Ulta Beauty, and Amazon.com.
Who represents the göt2b Curled collection?
Brand Expert TokyoStylez and Curled Brand Ambassador SherriAnn Cole play key roles in promoting the collection and engaging with consumers at events.
