Intuit and NFL Promote Financial Literacy during Super Bowl LIX

Intuit Collaborates with the NFL to Boost Financial Literacy

MOUNTAIN VIEW, Calif.-- Intuit Inc. (Nasdaq: INTU), the leading financial technology platform known for products like TurboTax, QuickBooks, Credit Karma, and Mailchimp, has announced an exciting new initiative in collaboration with the NFL’s Inspire Change program. This partnership is taking center stage during Super Bowl LIX week, with a focus on enhancing financial literacy among students. The launch of Intuit's national Financial Literacy Forum series includes a special Hour of Finance Challenge, which begins in New Orleans, highlighting the importance of financial education.

Empowering Students Through Engaging Events

During the Super Bowl festivities in New Orleans, Intuit will host a Financial Literacy Forum aimed at empowering 400 high school students and educators from local schools. This event is designed to equip young learners with crucial financial skills in a fun and interactive environment, aligning with both Intuit's mission to promote prosperity and the NFL’s commitment to social impact.

Event Highlights

The forum provides students with hands-on financial education tools, featuring:

• Interactive icebreakers to introduce key financial concepts.
• A panel discussion with NFL star Demario Davis and up-and-coming artist Flau'jae Johnson sharing insights on the significance of financial literacy.
• Breakout sessions covering essential topics like budgeting, credit management, and taxation.
• A reception highlighting giveaways related to the Super Bowl event.

This forum launches Intuit's broader series of events aimed at providing financial education across the nation.

A Nationwide Commitment to Financial Education

As part of this initiative, Intuit plans to extend its reach with events in various locations, including:

• San Francisco/Bay Area, CA: Partnering with the 49ers on March 21.
• Washington, D.C.: Collaborating with the Washington Commanders on March 26.
• Los Angeles, CA: Teaming up with the LA Clippers at the new Intuit Dome on April 1.

Anna Isaacson, senior vice president of social responsibility for the NFL, emphasized that this partnership is crucial for equipping young people with the tools necessary for informed financial decision-making that can positively affect their futures.

The Importance of Financial Literacy

Financial literacy is pivotal for empowering students to create secure and prosperous futures. Dave Zasada, vice president of Education and Corporate Responsibility at Intuit, passionately stated that through this initiative, Intuit aims to support 50 million students in becoming financially literate and confident by 2030.

Introducing the Intuit Hour of Finance Challenge

At the core of this program lies the Intuit Hour of Finance Challenge, an accessible and engaging competition tailored for middle and high school students. This challenge aligns with Financial Literacy Month in April and includes lessons on essential financial topics, all designed to be completed in under an hour. The challenge is hosted via the Intuit Prosperity Quest game, available throughout the year.

Resources for Educators

Intuit is also utilizing its comprehensive curriculum titled Intuit for Education, which provides an interactive, flexible approach to financial literacy. The curriculum encompasses crucial topics in personal and entrepreneurial finance, and offers 150 hours of customizable lessons. Additionally, educators have access to professional development resources like webinars to enhance their teaching approaches.

About Intuit and the Inspire Change Initiative

Intuit is dedicated to creating pathways for individuals and communities to achieve prosperity through their diverse product offerings. They believe in empowering everyone to reach their financial goals. The Inspire Change initiative reflects the NFL’s commitment to social justice, focusing on education, economic advancement, police-community relations, and criminal justice reform.

For more detailed information about these initiatives and how to get involved, prospective participants can visit Intuit’s educational portal.

Frequently Asked Questions

What is the Intuit Hour of Finance Challenge?

The Hour of Finance Challenge is a competition designed to enhance financial literacy among middle and high school students, focusing on essential financial topics that can be learned in under an hour.

How does Intuit plan to empower students?

By providing engaging workshops, hands-on sessions, and educational resources designed to cultivate financial knowledge and confidence in students.

What age group is targeted by the Financial Literacy Forum?

The forum primarily targets high school students, although it includes resources and events for middle school students as well.

Why is financial literacy important for students?

Financial literacy helps students develop essential skills for budgeting, saving, and managing credit, paving the way for secure economic futures.

Where will the Financial Literacy Forums take place?

The forums will be held in multiple locations across the country, including California, Washington D.C., and Louisiana, to maximize participation and impact.

About The Author

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