Empowering Partners: Insights into SolarWinds’ 2025 Program Enhancements
SolarWinds (NYSE: SWI), a key player in observability and IT management software, has recently announced exciting updates to its Partner Program, aimed at fostering collaboration and delivering enhanced profitability for its partners. This initiative is designed to help partners navigate the evolving landscape of technology while providing the necessary tools for growth.
Commitment to Partnership Success
At SolarWinds, there's a deep-rooted commitment to creating lasting value for partners. As Andre Cuenin, Chief Revenue Officer at SolarWinds, explains, "This year's Partner Program theme, 'Elevating Together,' reflects our aim to empower partners to tackle emerging technologies and meet changing customer expectations effectively." The focus is on channel success, growth, and exceptional customer satisfaction.
Enhancing Partner Profitability
One of the main focal points of the revamped Partner Program is the increase in partner profitability. SolarWinds is introducing an expanded three-tier model for partner purchases, which will facilitate better revenue segmentation and margin control. These improvements not only enhance partner profitability but also promise to deliver greater value throughout 2025. The adjustments, which are set to be implemented soon, aim to incentivize partners through rewarding growth metrics in various service areas, including Observability, Database, and IT Service Management (ITSM).
Boosting Partner Capabilities
SolarWinds understands that enhancing partner abilities is paramount. With the launch of the SolarWinds Services Certification Program (SCCP), services partners will now be certified to offer SolarWinds Premium Support Add-On services. Certification requires teams to have certified SolarWinds professionals, ensuring that partners are well-equipped to meet customer needs.
Powerful Tools for Partners
To complement these significant program enhancements, SolarWinds has revamped its partner portal experience. The goal is to provide partners with innovative tools that streamline business planning, enhance marketing efforts through automation, and improve lead-sharing capabilities. These resources are designed to create a more intuitive user experience, allowing partners to focus on what matters most – growing their business.
Annual Partner Summits: A Catalyst for Collaboration
In addition to the program itself, SolarWinds will be hosting two summits targeted at strategic partners. These events are an opportunity for deeper engagement, support, and knowledge sharing:
- February 10-12: 2025 SolarWinds Partner Summit EMEA A hybrid event with both virtual and in-person activities.
- March 3-5: 2025 SolarWinds Partner Summit APJ An in-person event for partners to explore the SolarWinds product portfolio, network with executives, and identify new growth opportunities.
These summits underscore SolarWinds' commitment to fostering strong relationships and driving collective success within its partner ecosystem.
Conclusion: Join the SolarWinds Partner Community
The SolarWinds Partner Program, launched in 2022 and improved annually based on valuable feedback, seeks to maximize support for partners. Partners interested in becoming part of this robust network can find more information on the SolarWinds Partner Program page.
Frequently Asked Questions
What is the main focus of the updated SolarWinds Partner Program?
It aims to enhance partner profitability, capabilities, and provide essential tools for growth.
What new model is introduced for partner purchases?
A three-tier model with enhanced revenue segmentation and margin control is being implemented.
What does the SolarWinds Services Certification Program entail?
It certifies partners to sell and deliver premium support services, requiring certain certifications in their teams.
When are the upcoming SolarWinds Partner Summits?
The EMEA summit is scheduled for February 10-12, and the APJ summit for March 3-5.
How can partners learn more about the program?
Interested partners can visit the SolarWinds Partner Program page for detailed information and joining instructions.
