Innovative Partnership Empowers Sportsman’s Warehouse Growth

Sportsman’s Warehouse Teams Up with Byrna Technologies

West Jordan, Utah—Sportsman’s Warehouse Holdings, Inc. (NASDAQ: SPWH) recently announced a transformative partnership with Byrna Technologies (NASDAQ: BYRN), a leader in innovative less-lethal personal safety solutions. This joint effort aims to develop unique in-store and online shop-in-shop experiences that display Byrna’s advanced launchers and provide customers with hands-on demonstrations in select locations.

Revolutionizing the Retail Experience

“We are excited to collaborate with Byrna, introducing their cutting-edge personal protection products to our customers both in-store and online,” stated Paul Stone, President and Chief Executive Officer of Sportsman’s Warehouse. “Our partnership reflects our commitment to ensuring year-round personal safety solutions, with Byrna being an exceptional partner in this initiative.”

Enhancing Customer Engagement

The collaboration includes exclusive rights for the shop-in-shop concept at Sportsman’s Warehouse locations. The companies will work hand in hand to furnish dedicated areas in select stores that emphasize personal protection products, starting in highly interested markets. Sportsman’s Warehouse intends to utilize its existing archery lanes for practical product demonstrations, enhancing the shopping experience and ensuring safety during live interactions.

Expert Training for Excellence

To support this partnership, Byrna will deliver top-tier training, inclusive of in-store sessions tailored for all Sportsman’s Warehouse Outfitters. This ensures that customers receive the professional guidance they need to choose the right products for their protection needs. Bryan Ganz, CEO of Byrna Technologies, emphasized the significance of this partnership: “By partnering with Sportsman’s Warehouse, we can effectively showcase our solutions to a broader audience.”

Elevating the Personal Protection Market

Sportsman’s Warehouse operates a significant number of stores across multiple states, accompanied by a robust e-commerce platform. This positions the company to leverage an omni-channel strategy that aims to boost customer engagement significantly. “With Byrna’s impressive conversion rates during live demonstrations, we expect this partnership to attract new shoppers and increase foot traffic,” added Stone.

Commitment to Customer Safety

The growing demand for less-lethal personal security products has opened exciting opportunities for Sportsman’s Warehouse. This partnership represents a strategic move to align with market trends while prioritizing customer safety and confidence. The introduction of a hands-on shopping experience aligns seamlessly with the company’s mission to cater to the outdoor enthusiast and novice alike while emphasizing security and accessibility.

About Sportsman’s Warehouse Holdings, Inc.

Sportsman’s Warehouse is dedicated to providing exceptional outdoor gear and customer service that meets the diverse needs of both seasoned adventurers and those just starting their outdoor journey. Their commitment to quality aims to inspire unforgettable outdoor memories for all customers.

Frequently Asked Questions

What is the purpose of the partnership between Sportsman’s Warehouse and Byrna Technologies?

The partnership aims to develop unique in-store and online shopping experiences featuring Byrna's less-lethal personal protection products.

How will customers benefit from this partnership?

Customers will have the opportunity to participate in live-fire demonstrations, receive expert guidance, and gain access to innovative personal protection solutions.

Where will the Byrna shop-in-shops be located?

The shop-in-shops will be integrated into select Sportsman’s Warehouse locations, focusing on areas with high interest in personal safety products.

What training will Sportsman's Warehouse staff receive?

Staff will undergo comprehensive training provided by Byrna Technologies to ensure they can expertly assist customers in choosing the right products.

How does this partnership impact the personal protection market?

This collaboration is set to attract new customers and drive traffic, thereby expanding Sportsman’s Warehouse's share in the personal protection sector.

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