CJ 4DPLEX and Cinemark: A New Era of Cinematic Experience
The Expansion Raises the Total Number of 270-Degree Panoramic SCREENX Cinemark Theaters to 26
CJ 4DPLEX, a world leader in premium film formats, has announced an exciting expansion of its partnership with Cinemark, a prominent name in theatrical exhibition. This collaboration will introduce 20 new SCREENX locations across theaters in the U.S. and Latin America.
Out of these new venues, 18 will be launched in the United States, with a mix of openings scheduled for various years, ensuring that movie lovers have fresh cinematic experiences to look forward to. Cinemark is particularly excited about debuting SCREENX in Latin America, providing audiences there with access to groundbreaking cinematic technology for the very first time.
The Revolutionary SCREENX Multidimensional Experience
SCREENX represents a remarkable advancement in cinema technology, as it is the first multi-projection system that offers a panoramic 270-degree view. This innovative setup enhances the storytelling experience by projecting key scenes beyond the traditional screen and onto the walls of the theater, wrapping viewers in the action and pulling them deeper into the narrative.
"SCREENX is not just a new format; it's a way to transform movie-watching into a more immersive journey," stated Damian Wardle, Cinemark's Executive Vice President of Theater & Technology Operations. The addition of these new locations illustrates the commitment to providing exceptional, inventive viewing experiences to patrons, particularly the new audiences in Latin America.
CJ 4DPLEX and Cinemark: Strengthening Their Alliance
Don Savant, the CEO of CJ 4DPLEX Americas, emphasized the significance of this partnership, saying, "With this agreement, Cinemark affirms its standing as a major player in the industry. Together, we're not only growing our theater locations but also redefining how audiences experience cinema through SCREENX. We're thrilled to introduce this immersive format to moviegoers in both the U.S. and Latin America. This reflects our shared passion for enhancing the cinematic landscape."
This renewed alliance traces back to 2022 when CJ 4DPLEX and Cinemark first launched their initial SCREENX theaters in historic locations. The overwhelming response from audiences craving premium formats has led to this latest expansion, solidifying the foundation for future collaborations.
About CJ 4DPLEX: Innovators in Cinema Technology
CJ 4DPLEX stands at the forefront of cinema technology, with its headquarters in Seoul and additional offices around the world, including Los Angeles, Beijing, and London. This innovative company has introduced state-of-the-art film technologies like 'SCREENX', '4DX', and 'Ultra 4DX', allowing viewers to immerse themselves in films like never before.
As part of the CJ Group, which includes entertainment giants such as CJ CGV and CJ ENM, CJ 4DPLEX redefines the cinematic experience for audiences globally. Currently, there are over 435 SCREENX auditoriums operational in more than 40 countries, showcasing the widespread appeal of this theater format.
About Cinemark Holdings, Inc.: A Leader in Exhibition
Cinemark Holdings, Inc. is well-established as one of the largest theatrical exhibition companies worldwide. With nearly 500 theaters and over 5,500 screens across 42 states in the U.S. and 13 countries in South and Central America, Cinemark continually strives to enhance the movie-going experience. They provide advanced technologies including Barco laser projection and employ luxury amenities, ensuring every viewer enjoys top-notch visuals and comfort.
Their commitment to excellence extends to innovative loyalty programs and superior guest services, enriching the cinematic journey for each visitor. Cinemark remains dedicated to creating an unforgettable experience that reaffirms their position as the go-to destination for movie buffs seeking both excitement and comfort.
Frequently Asked Questions
What is SCREENX technology?
SCREENX is a multi-projection cinema technology that provides a 270-degree panoramic view, enhancing the movie experience by projecting images onto the theater walls.
How many new SCREENX locations will be opened?
There will be 20 new SCREENX locations opened across the U.S. and Latin America, raising the total to 26 Cinemark theaters featuring this format.
When will these new locations open?
The openings are staggered, with six locations set for 2025 and the remainder expected to debut in 2026.
Why is SCREENX important for Cinemark?
SCREENX enhances storytelling by immersing viewers in the film, making it a unique and appealing option for moviegoers, thereby strengthening Cinemark's competitive edge.
Where is CJ 4DPLEX headquartered?
CJ 4DPLEX is headquartered in Seoul, South Korea, with additional offices in major cities like Los Angeles, Beijing, and London, driving global cinema innovation.
