InboxArmy's Scott Cohen Takes Leadership Role in Email Marketing
Exciting Leadership in Email Marketing
InboxArmy proudly announces a significant advancement within its team, as CEO Scott Cohen steps into the prominent position of Co-Chair at the ANA Email Excellence Center (EEC). Taking over from Karen Talavera, founder of Synchronicity Marketing, Scott brings a wealth of experience and a vision for the future of email marketing.
Scott Cohen's Vision for the EEC
Cohen expressed great enthusiasm about his new role, sharing, "The EEC has played a major role in my growth as an email marketing professional. I am excited to step up into this broader leadership role to help continue the EEC's mission as a voice for the email marketing community and a source of knowledge and expertise for new entrants and seasoned practitioners alike." This role represents a commitment to enhancing the email marketing landscape and fostering a collaborative environment.
Collaboration with Fellow Co-Chairs
In this role, Scott will collaborate with notable co-chairs Kelly Haggard, VP of Channel Innovation and Optimization at Synchrony, and Jose Cebrian, EVP of Automobility, Travel, Entertainment & Connectivity at Merkle. Together, they will serve multiple objectives aimed at elevating the standards and practices within the email marketing industry.
The Role of the ANA Email Excellence Center
The ANA Email Excellence Center serves as a pivotal entity within the industry, driving data-driven insights and best practices that contribute to the professional growth of individuals and organizations alike. With Cohen's leadership, the EEC is poised to continue its mission effectively, ensuring that email marketing remains a potent tool for brands seeking direct engagement with their audiences.
About InboxArmy
As a full-service email marketing agency, InboxArmy offers a comprehensive array of services that include email marketing strategy, campaign management, SMS, push notifications, in-app messaging services, email design and automation. Their commitment to excellence allows them to serve businesses across various sectors, leveraging the power of email to drive results.
Future of Email Marketing
The future of email marketing is bright with innovators like Scott Cohen leading the way. His insights and experience will undeniably shape the direction of the EEC and the industry at large, fostering an environment where emerging trends and technologies are embraced.
Frequently Asked Questions
Who is Scott Cohen?
Scott Cohen is the CEO of InboxArmy and now serves as the Co-Chair of the ANA Email Excellence Center.
What is the ANA Email Excellence Center?
The ANA Email Excellence Center is an organization dedicated to providing resources, best practices, and networking opportunities for email marketing professionals.
What services does InboxArmy offer?
InboxArmy provides various services, including email marketing strategy, campaign management, SMS, and push messaging.
What will Cohen's role involve?
Cohen's role involves leading initiatives, collaborating with other industry leaders, and providing expertise within the email marketing community.
How can the EEC benefit email marketers?
The EEC offers knowledge sharing, best practices, and networking opportunities that can significantly aid both new and experienced marketers.
About The Author
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