BetterBriefs Set to Unveil Second Groundbreaking Study
On a day marked for revealing critical insights, BetterBriefs is excited to announce the launch of its second significant global study, known as The BetterIdeas Project. This unveiling will occur during a live, engaging webinar, aimed at addressing the pressing concerns surrounding idea evaluation and creative decision-making.
The Significance of BetterBriefs
BetterBriefs has made a name for itself on a global scale since it first captured attention in 2021. Its pioneering research, The BetterBriefs Project, was the largest and first of its kind focusing on marketing briefs. This research shed light on the alarming reality that poor briefs could potentially waste up to one-third of marketing budgets, highlighting the need for comprehensive understanding and instruction within the marketing sphere.
Impact of Poor Evaluation on Advertising Budgets
As global advertising spending continues to rise—with projections estimating it will reach a staggering US$1.07 trillion—the consequences of inadequate evaluation practices become even more significant. It's estimated that due to poor briefs, around US$350 billion of advertisement expenditure could be squandered, stressing the urgency for better practices in the industry.
Insights from Co-Founders Matt Davies and Pieter-Paul von Weiler
Speaking on the issue, co-founders of BetterBriefs, Matt Davies and Pieter-Paul von Weiler, remarked, "In the marketing sector, a vast number of ideas are generated; however, only a few receive the green light. Factors such as poor evaluation, insufficient training, and an unprecedentedly high rate of rework have led to a growing mistrust among agencies regarding marketers’ creative judgment. The BetterIdeas Project is our commitment to guide the industry towards producing more meaningful and advantageous outcomes."
The Scope of the Study
In collaboration with the esteemed market research agency Flood + Partners, this latest exploration represents the most comprehensive global analysis addressing current conditions in idea generation and evaluation practices. Key markets included in this study are the USA, UK, and Australia, signaling its broad relevance and anticipated impact on vital marketing sectors.
Event Details and Registration
The findings from this much-anticipated study will be unveiled during a live webinar event. Marketers looking to refine their craft and enhance their creative decision-making are encouraged to attend.
What to Expect During the Webinar
The launch event titled The BetterIdeas Project Launch Event will feature insights from the report, alongside valuable discussions led by the co-founders, Matt Davies and Pieter-Paul von Weiler. This is an invaluable opportunity for all marketers, creative agencies, and in-house teams dedicated to improving their work through more informed creative choices.
When to Tune In
Mark your calendars for this engaging event. The webinar is scheduled to take place on a prominent day for innovation in marketing at 9 AM Los Angeles time, 12 PM New York time, 5 PM London time, and 9 PM in Dubai.
Registration Process
Registration for this informative event is completely free! Attendees will also have the opportunity to receive the comprehensive research report, which will enhance their understanding of effective practices in the industry.
About BetterBriefs
BetterBriefs stands out as a premier advisory and training organization dedicated to elevating the quality of marketing briefs, thereby enabling marketing teams to realize more impactful ideas. Founded by former agency strategists Matt Davies and Pieter-Paul von Weiler, BetterBriefs emerged in response to the challenges and misunderstandings surrounding briefs in modern marketing. Their exceptional training services have reached top global brands, including AT&T, LEGO, IBM, LinkedIn, and Danone, firmly establishing them as industry leaders. Additionally, their ongoing partnerships with influential marketing leaders and organizations highlight their commitment to delivering insightful research and guidance.
Frequently Asked Questions
What is The BetterIdeas Project?
The BetterIdeas Project is BetterBriefs’ second global study aimed at evaluating and improving idea evaluation and creative decision-making in marketing.
When will the findings be revealed?
The findings of The BetterIdeas Project will be launched in a live webinar event, set for March 4, 2025.
Who are the speakers at the launch event?
Matt Davies and Pieter-Paul von Weiler, co-founders of BetterBriefs, will be the featured speakers during the webinar.
Is there a cost to attend the webinar?
No, registration for the webinar is free, and attendees will receive the research report.
What companies have benefitted from BetterBriefs' training?
Global brands such as AT&T, LEGO, IBM, LinkedIn, and Danone have participated in training offered by BetterBriefs, improving their brief quality.
